Citations Replacing Link Building?

Link_Building_Replaced_By_Citations

citations-for-search-engine-optimizationCitations are simply mentions of your company’s website or brand on another website, regardless if you create a link or not. Google’s algorithms have evolved so much that they don’t even need a link to be able to read the content, judge the relevancy and attribute that to the mention of a site or business. Citation building actually got its start back in 2009 when Google tweaked their algos to increase rankings of a local listing in Google Places for Business if the business is cited on another website. The most effective citation building for local SEO, contains exact matching information such as, phone number and address.

Citations Now Work for Normal SERPs Outside of Local Listings!

Now citations are having the same impact on regular SERPs, not just local listings. Here’s how it works, just mention the name of the company then the keywords that describe what the company is about. Since I’m currently working on AdultSearch.com, I’ll use this site as an example. Find any personal blog, forum, social media platform or site that talks about escorts and simply mention [escort classified listings] and the name of our company or if I want to boost one of our city pages like Atlanta, I’ll find a local ATL site and try to mention the words [Atlanta escorts] and [adutlsearch.com]. The proximity of the words on the page and the proximity of the keywords in relation to the brand name or site name can affect the quality of the citation so it best to keep the keywords and the mention in the same sentence or at least the sentence before or after. NOTE: Citation building alone can not help target certain pages as landing pages or as the canonical page for a certain keyword. For that traditional SEO is needed but once the correct page is on the radar, citations can do the rest! So to answer the question, will citations replace links? is NO, at least not yet. Links are still very critical for the ranking process.

places to start getting citations

Press Releases
Directories (local or industry specific)
City Search
Yelp
Best of the Web
Insider Pages
Hot Frog
Forums
Blogs
Twitter
Facebook
Pinterest

Like usual, want to encourage conversation and interaction so please feel free to ask questions and leave comments about citation building below.

Lets Talk US Secession

american-secession

america-secessionSeceding or at least talking about seceding its the best way to pry power out of our out-of-control central government!  We don’t have to fully secede and break the States apart but the proposition of it will help to take power from our overzealous federal government and give it back to the States which, is how the founding fathers intended this great country to be.

American politics didn’t just happen, it was carefully designed by our founding fathers and these guys foresaw the dangers of having a powerful central government aka federal government. This is why they made several laws to keep the central government in check. It was always clear that the States should have the power to govern themselves that way the power is divided evenly which, will prevent any government entity from getting so powerful that they can unjustly dictate our lives. In fact, its was written into our constitution that the federal government is not even allowed to have armed forces but now we have hundreds of thousands of armed federal officers and agents whose jurisdiction spans coast to coast and overrides the power of the States. The founding fathers knew that government power must be small and localized or it will inevitably get out of hand as it has now.

The States came together voluntarily only under the condition that they can maintain the right to secede again if they want to! We have the right to secede and we have the freedom of speech to talk about it without being called treasonous!

Post Panda SEO Tips

 

matt-cutts-google-panda-tipsIf your site was negatively affected by Panda, I suggest also checking out my article titled, How to Recover from a Panda Slap Down.

1. Greater Emphasis on On-page Optimization Post Panda

  • Google Webmaster Tools is a great place to start, you should spend hours in there following the suggestions and fixing reported errors.
  • Clean code, use W3C.orgs free online tools to validate your CSS and HTML.
  • Decrease load time, Web Page Analyzer is another free SEO tool that will help you do that.
  • Crawlability: To many people’s surprise, I no longer suggest the use of sitemaps for post Panda SEO. Instead, make sure that the bots can naturally reach every page on your site without having to force Google to index it with a sitemap.

2. Written Content must be high quality

  • Spinning appears to be dead. Your written content must be truly unique.
  • Article length 500 words+, no fluff just facts and valuable information.
  • Requires independent investigation to post content that cannot be found on other sites.
  • Written by expert or enthusiast.
  • Post Panda, Google is much more critical on misspelling and grammatical errors.
  • 2% keyword density is now too much, instead use synonyms.
  • Definitely visit High-Quality Content to see Googles guidelines.

3. Use less ads and affiliate links

  • Less ads is more and can actually increase your page RPM (formally ECPM)
  • Cloak or hide affiliate links by using Action Script, Java, link shorteners or my favorite, redirects.

4. Use Graphical Content

  • High quality, large images should be used, no longer are small files that load quicker better. sacrifice load time for image quality.
  • Google now reads the text in images so don’t steal images with text or edit them if you do.
  • Use keyword variations in image file names, titles, alt tag and descriptions.
  • Give all images unique, SEO friendly URLs. This provides more unique, relevant and optimized pages to be indexed.

5. Like is the new link: Post Panda SMO

  • Get as many friends and followers as you can.
  • Show regular activity on all networks, post updates, comments, add pictures etc.
  • Use social media integration on your website with Facebook connect, Plus one, Twitter, Digg, Stumbleupon and more.
  • Use APIs that will syndicate and auto post content across social networks.

6. Post Panda SEO Link building

  • Use high-quality content to get links, blog post, article submissions, guest posts, contributions to journalistic or educational sites.
  • Black hat can still be used for indexing, don’t expect it to pass Page Rank.

7. Keep Content Fresh

  • Rewrite or append to existing content.
  • Allow user generated content like comments.

8. Study User Behavior

Googlebot being the robot that it is, can’t actually form an opinion as to the quality of your content so after Panda, Google is putting a stronger emphasis on the visitor’s activity to help them determine if your content is really worth a damn. Spend more time looking at your Google Analytics.

  • CTR.
  • Bounce rate.
  • Time on site.
  • Do anything you can to make people click and stick.
  • use flash, video appealing graphics like this little video of Professor Puppet talking about Post Panda SEO

Feel free to ask questions in the comments below :-)

Philippines Link Building

When it comes to SEO outsourcing, its all about the amount of links you can get and the quality of those links. That being said, for the cost of 1 link builder in America, UK or Australia, you can hire up to 5 link builders in the Philippines!

Filipino Link Builders

philippines-linkbuilding-outsourcingThe Philippines is one of the largest English-speaking countries outside of America and this is why Filipinos make excellent link builders especially when it comes to creating Panda-friendly content. You can have your Filipino SEO agents do a wide range of link building tasks and here are just a few places they can get started:

  • Article writing and submission
  • Manual directory submissions
  • Bookmarking
  • Questions and answers
  • Forum posting
  • Guest blogging
  • Manual blog comments
  • Video creation and submissions
  • Press releases
  • Photo Blogging
  • Link exchanges
  • Link purchases
  • Black-hat software

Link Building Outsourcing Facility in the Philippines

When you outsource your link building tasks to us you will have full access to communicate and manage each one of your team members making this an ideal solution for in-house link building campaigns as well as for white labeling our SEO services to be resold to your clients. If you are asking yourself, how effective is this?, the answer is that I have been doing SEO for over ten years and for 6 of those 10, I outsourced my link building to the Philippines and have been able to achieve 1st page rankings for every site that I have worked on and most of the keywords I targeted were highly competitive and brought in millions of dollars for my clients sites.  Feel free to check out some of my case studies here on my SEO credentials page.

How do I Get Started?

It’s actually quite easy, I am offering seats in our outsourcing office here in the Philippines for only $150/per month per workstation. From there, you just need to pay the employees salary which, can range anywhere from $250 to $800 per month depending on skill level, experience, and copywriting abilities. I currently run a 25 person team of link builders in the same facility and I started most of my agents off at 12,000php (around $300). I like to get agents with little to no past experience and train them myself instead of trying to unteach bad habits that they might have learned from other campaigns. We have almost 100 fully set up workstations available complete with computers and all the infrastructure you will need to run a successful campaign.

If you need help with hiring, training or management, we can assist. I built my first offshore team in India in 2006 and managed them remotely for 9 months before I finally decided to get on a plane to join them so I can help you get to that point of sustainability as well.  Feel free to ask questions below in the comments or contact me. I’ve got this whole building to myself and it would be cool to get some other SEOs out here to join me!