.XXX Net Neutrality | Why You Shouldnt Buy a .XXX Domain

Is .XXX Internet Censorship?

censorship-xxx-domainsAdult content is under attack and even Google is getting in on the censorship with their new SafeSearch algorithm update that was deployed on Dec. 11th, 2012. Furthermore, Google has also banned the use of Webmaster Tools, Analytics or any other Google services with .xxx domains.  It’s clear that this whole.xxx crap is just another form of internet censorship. The impact that these domains will have on search engines and porn SEO is yet to be determined, but it sure makes censoring the web a lot easier.

A Brief History of .XXX sTLD

The idea of a .xxx sponsored top-level domain (sTLD) for adult related sites has been around since 2000 when it was first proposed by ICM Registry to ICANN (Internet Corporation for Assigned Names and Numbers). Not much came of this proposal and it was resubmitted in 2004. It came under almost immediate controversy and dissent from some unlikely forces, in particular, the largely Southern California-based adult video and DVD industry and those concerned with keeping net neutrality.

Rejecting Top Level Adult Domains

June of 2005 saw a preliminary approval of .xxx but it was taken off the ICANN Governmental Advisory Committee agenda in December which placed its future in limbo. On May 10, 2006, ICANN reversed its prior approval for a .xxx sTLD. Early 2007 saw its resurgence when ICANN put up a revised proposal open to public comment but it was again rejected on March 30, 2007.

.XXX Rebirth & Approval

In  June of 2008, ICM filed for an independent review of the ICANN decision and was granted a live hearing in September of 2009. ICANNs Independent Review Panel issued its decision on February 19, 2010. Their findings were that .xxx sTLD met the required sponsorship criteria. This decision fast-tracked making .xxx a soon-to-be future reality but required ICM to restart the process. Finally, on March 18, 2011, ICANNs board approved the registry agreement with ICM for .xxx as an sTLD. The board voted 9 in favor, 4 against and 3 in absentia.

Adult Domain Names Now Available

General Availability of .xxx domains went live on December 6, 2011, after a pre-sale period of domains for registered trademark owners and persons already with established domains who wished to purchase the matching .xxx sTLD. ICM is expected to make over $200 million USD a year selling .xxx domains.

.xxx-and-net-neutrality

.XXX Push-Back

Critics of .xxx helped stave off the inevitable approval of it for over a decade. Many argued that passing .xxx as an adults-only domain would have negative effects on net neutrality and that it would be only a matter of time before politicians and concerned citizen groups would be demanding that all adult related material be subjected and pushed into the dark corner of the .xxx world. This would be a near death blow to net neutrality and set precedents for future segregation and censorship.

Political Pressures

Those who feared this appear to be right. Shortly after the first ICANN rejection in 2000, Rep. Fred Upton (R-Michigan) wanted to know why ICANN was against a means of protecting our kids from awful, awful filth which is sometimes widespread on the Internet. This was quickly followed by Sen. Joseph Lieberman (D-Connecticut) who felt that adult sites should abide by the same standard as the proprietor of an X-rated movie theater. Should mindsets like this win over the masses or pass laws it would be relatively simple for an internet provider to simply block all domains with the .xxx suffix by simply not allowing persons on their network to view these sites. No could argue that this is not a form of internet censorship.

the_worst_part_of_censorship_isPorn Valley Foes to .XXX

Surprisingly the adult internet, video and DVD companies came out strongly against the idea of a .xxx sTLD. In November of 2011, Manwin, the parent company of Brazzers.com, and one of the largest and most popular adult sites in the world has filed a lawsuit against ICM and ICANN for antitrust violations. Managing partner of Manwin, Fabian Thylmann says, This is a monumental case impacting the entire business community and the Internet ecosystem. It uncovers a pernicious monopoly at the very heart of the Internet. Ending anticompetitive practices by ICM and ICANN will not only protect the business but help other companies compelled to pay a fee to keep their names unassociated with a.XXX designation.

Thylmann believes that by creating the .xxx sTLD individuals and companies will be forced to by the .xxx domain as a defensive measure to prevent squatters from registering their trade names and domains with the .xxx suffix. ICMs .xxx fee is $99.99 USD per year via GoDaddy.com and 60 plus other accredited registrars are listed on the ICM web page which may offer similar or more expensive pricing. This fee is roughly ten times the amount of a standard .com registration.

Manwin further showed their distaste for .xxx by issuing a statement on December 2, 2011, stating that they would not be engaging or doing business with internet sites registered with a .xxx domain. The lawsuit was just the beginning. Through this ban, we hope to make a strong statement against the.XXX domain said Thylmann.

adult-loby-groupAdult Lobbying Group Weighs-In

Another opponent to .xxx is the Free Speech Coalition (FSC). They are a lobbying organization primarily compromised of adult industry members and lawyers. In October of 2011, they issued a PDF titled Adult Business Guide to.XXXBuyer Beware. This 12-page document is packed with information and provides some useful information. It points out that .xxx is likely to fail like many other sTLDs that were approved, but never saw much success including:

  • .travel
  • .museum
  • .mobi (to an extent, this is slowly catching on)

Another point in the pamphlet suggests that many countries made it clear to ICANN that they would block any .xxx site. Your site would literally be blacklisted in a country that chooses not to allow access to .xxx sites regardless of content. They also go into great detail about the ins-and-outs of why they oppose .xxx.

Their PDF explains in detail:

  1. IFFOR (International Foundation for Online Responsibility) This is a non-profit entity set up by ICM Registry to govern the .xxx platform. ICM Registry selected IFFORs board members and placed itself and key ICM Registry executives in the leadership position.
  2. Why you should choose not to participate in .xxx.
  3. Prices to register a .xxx domain from different registrars.

Who’s Buying .XXX Domains?

According to a Stanford University researcher, only 24% of the top 50,000 most popular websites in the world have purchased their .xxx equivalent as of December 24, 2011.
top-adult-sites-that-registered-.xxx_

xxx-domain-registration-for-top-50000

What Does the Future Hold for .XXX?

While the future success or failure of .xxx is still yet to be decided, there is a compelling argument to be made and evidence suggests that perhaps the need for a new sTLD that took over 10 years (and a rumored $12 million USD) to finally become a reality was never really needed or wanted in the first place.

The Internet has always been a bastion of free speech and expression in digital format. The addition of a .xxx certainly brings up the topic of net neutrality and has the potential to march us further down the road of having governments and institutions making rules in cyberspace.

Questions to Consider

In the end, whether you are for .xxx or against it, you should ask yourself some basic questions about how you want the future of the Internet to look:
  • Are you opening up the door to let non-adult friendly entities tell you where you can and cannot host your site in cyberspace?
  • Will .xxx really help parents and teachers protect children from adult related material?
  • Are you supporting Internet censorship when other countries have stated they will block .xxx sites?
  • Will .xxx ever be embraced and enforced worldwide? Or will sites still be able to register adult sites as .com, .net or .org

 

Secret Google Operators and Custom Footprints

Secret-Google-Operators-and-Custom-Footprints

google-advanced-operatorsGoogle Advanced Operators are basically, extra commands that you type into Google that help you filter your search. Think of them as searching short-cuts to help you find what you need easier and faster. Google has always had Advanced Search Operators and often released new ones, unannounced. Some of us SEOs out there stumbled across these years ago and started to find ways to use them in our SEO techniques. When used in combination to scrape sites, we called them custom footprints but now Google has officially coined these tools Google Advanced Operators.

Google Operators Mostly Used in SEO

link:

Find a list of pages that link to the specified URL. Yahoo had this same operator that turned into a wonderful site explorer tool because unlike Google, Yahoo showed all or at least almost every link that pointed to a site while Google just gives a small glimpse. Unfortunately, Yahoo discontinued site explorer and there still is no free replacement.

will show sites that link to the specified URL

allinanchor:

Wanna find what anchor text links to which sites? Use this operator to get results only from sites that have links pointing to them using  ALL of the keywords in their anchor text. Lets say you wanted to find websites that had links pointing to it and those links contained all of the keywords that you stipulated even if you stipulate 3 or 4 keywords along with your search (e.g.[allinanchor:keyword1 keyword2 keyword3] will show only sites that have all of those keywords in anchor text pointing to their site).

[allinanchor:porn seo] this means the links must contain both or all of the keywords in my query

inanchor:

Either one of the terms must appear in the anchor text of links that point to the sites. Unlike allinanchor:, not all of the keywords stipulated must be contained in the results.

[inachor: porn seo]  not all of the words must appear in the anchor text of inbound links in order to appear in the SERPs

 

site:

One of my favorites advanced operators, it will let you quickly see every page of an entire website that Google has already indexed. It can be super useful for getting to know a competitors site better but also to check your own site to measure crawl depth and make sure Google is not indexing areas of your site that you don’t want them snooping around in. These also come in very handy when used in combination with other advanced operators.

[site:irs.gov] will render results from the Internal Revenue Service of America

 

filetype:

Comes in very handy when searching for specific document file types like .pdf, .swf, .avi, csv, kml

[google leaked raters guidelines 3.18 filetype:pdf] will give results of the actual Google PDF file that was leaked earlier this year.

Exclude Using the  (-)

Adding the minus symbol or the dash in front of a word will remove any results that contain that word. A great example of this is if you type in the keyword [sex], then you will get tons of porn results but maybe your teenage daughter just wanted sex related topics and wanted to filter out the porn.

[sex -porn] removes the results that contain the specified keyword

 

Google Advanced Operators

Calculator

Just type in numbers and full equations and you will see one of the most advanced calculators online today complete with 3d graphing and all!

  • + – * / Better than your Texas Instruments you used to carry around in school  x/2 (x/2)^2 ln(x) cos(pi*x/5)
  • ^ or ** When you want to raise a number to a power 2^5 or 2**5
  • % of Find the percentage of one amount to another 1% of 123

Converter:

Converts currency, weight, and other measurements. Some examples are [300 Philippine Peso in USD] or [2342 ft to miles].

[unit1 to unit2] just list two amounts of units and use the word to in between

 

city1 city2

Google now has a built-in online flight checker not only to see arrivals and departures but also for bookings. Just type in two cities names and it will show flights. You can type out the full name of the city or most cases you can use abbreviations and airport codes or both in the same query like NYC-LAX.

Flights from New York, NY (all airports) to Los Angeles, CA (LAX)

Flights
Non-stop flights: 40–45 per day, 6h 6m duration
Airlines: United, American, Delta, and 2 more

[nyc lax] get flight information

define:

Super cool tool to just get the definition of something without having to click through to other sites. Like the word triskaidekaphobia which most people have never even heard of but is special to me. The results are pulled from the top dictionary sites. Wikipedia, Websters, Answers.com and Dictionary.com.

[define: triskaidekaphobia] will show you the definition of a word

movie:

Find reviews and showtimes. Not really a movie goer but I’ll list this one anyways just in case you got a big date coming up and you want to be slick and take her for a movie and popcorn.

[movie: the campaign] I just chose a movie title that I wanted to see

stocks:

Putting [stocks:] in front of the financial symbol of a company will give you a brief but informational overview of how the stock is currently performing in the market.

[stocks: goog] will tell you how Googles stock is doing in the market

weather:

Quickly find the weather in any city by just typing [weather] in front of the city’s name.

[weather Angeles city] you’ll see that I’m in the middle of the monsoon season in the Philippines 🙁

cache:

You can see what the site looked like the last time Google cached it. This can be helpful for seeing how Google caches your site and also for retrieving archived content.

[cashe: whitehouse.gov] will show you what the White Houses website looked like last time Google cashed it.

info:

You will get a list of links that you can quickly access to get more information about a specific website. Here’s what the results will look like.

Google can show you the following information for this URL:

[info: whitehouse.gov] will provide information about the official White House website

related:

Using this advanced operator, Google will give you results to related websites or at least websites their algorithms deem to be related. It can also be a good way to find one’s competitors or a great way to find sites to get links from because after all, these are the most relevant sites in the eyes of Google.

 [related:bored.com] a flash games site I used to work on so it should show other gaming sites

allintext:

The terms following the allintext: must all be included in the text of the results. While the is especially good for find recipes that have some of your favorite ingredients, it’s also good for finding subject matter that you might not normally see together.

[allintext: jesus atheist dawkins] Will show results that contain all 3 keywords on the page

intext:

Unlike allintext where all of the keywords must be in the text, any one of the keywords in your query must be in the text of the websites shown in the results.

[intext: jesus atheist dawkins] should show different results as not all 3 words must be in the text of the pages rendered

allintitle:

Search for sites that have all of the keywords that you’ve stipulated in their title. This operator only renders results from the meta title of a page.

[allintitle:porn SEO finest] will only show sites that have all of the keywords in their meta title tag.

intitle:

Not all of the keywords in your query must be in the title.

[intitle:porn SEO finest] you will see results that don’t have the keyword finest but they must contain at least one of the other keywords.

allinurl:

All of the keywords stipulated in your query must be in the URL of the pages rendered.

[allinurl:panda friendly article writing]  will render results from pages that have all 4 of the keywords in their URL

location:

This advanced operator only works when searching in Google News. If you want to find news stories from a specific location.

[floods location:Philippines] this query will shows result from Philippines news arrogates

source:

This is another Google Operator that only works with Google News. It will render results only from the specified source.

[porn stars source:cnn] will show all the news results where CNN mentioned porn stars

AROUND( x) Word Proximity

Will give results from pages where the keywords queried must be within x amount of words from each other. Let’s say you were looking for a page that had sentences that contained both the keyword search and engine within 4 words of each other then your search would look like this

[search around4 engine] this means that engine must appear within 4 words of the word search

Fill in the blanks (*)

The * aka, asterisk symbol aka, a wildcard is a common character in almost all coding languages and it usually means anything which means that the * is a placeholder for anything and everything that may follow.

[ Romney voted * on the * bill ] this will give results where Romney could have voted yes or no on any bill.

Number Ranges (..)

Put two periods in between a date range and get results from within that range.

[Richard Dawkins 2005..2009] will show all the pages published about Richard Dawkins within that date range.

Exact Search ()

When you put your keyword query inside double quotes that is telling Google that the results must contain those keywords exactly as you typed them and in that exact order. The reason this can be helpful is because sometimes Google uses synonyms and because the order in which words are typed can also have an effect on the results that are rendered.

[“imagine all the people”] will show the exact results from the John Lennon song

Keyword OR Keyword

This one is pretty self-explanatory if you want to get results from the two keywords at the same time. Sometimes you are looking for something that is referred to in two different terms like outsourcing and BPO.

[outsourcing OR BPO] will give results about outsourcing and BPO.

Combinations of operators:

Using these operators alone can be very helpful but when used in combination they can really become ultimate mining tools for targeting and harvesting large lists of sites. Let’s say you wanted to find all the WordPress sites that are relevant to your site and of course, you want ones that are still open for commenting without having to log in. Lastly, you’d like to narrow it even more to get only .edu sites.

[keyword Inurl:.edu “powered by WordPress” “leave a comment” -“must be logged in to comment”] this will get you an awesome list of sites where you can comment to get links.

Custom Footprints to Use in Advanced Operator Combinations

Here’s a complete list of different footprints that you can use inside your advanced search queries.

WordPress Custom Operator Footprints

Inurl:.edu “powered by WordPress” “leave a comment”
Inurl:.gov “powered by WordPress”
Inurl:.ac.uk “powered by WordPress”

BlogEngine Custom Operators

Inurl:.edu “Powered by BlogEngine.NET 1.4.5.0?
Inurl:.gov “”Powered by BlogEngine.NET 1.4.5.0?
Inurl:.ac.uk “Powered by BlogEngine.NET 1.4.5.0?

Forums

“Powered by PHPbb”
“Powered by vBulletin”
“Powered by SMF”

Guestbooks

allintext:[get a cbox]
“Powered by Tagbox”

Find Forum Register Pages

proudly powered by bbPress
bb-login.php
bbpress topic.php
Powered by PunBB viewforum.php
Powered by PunBB register.php
Currently Active Users: 18 (0 members and 18 guests)
Users active today: 15478 (158 members and 15320 guests)
Threads: 673, Posts: 7,321, Total Members: 376
powered by vbulletin
powered by yabb
powered by ip.board
powered by phpbb
powered by phpbb3
powered by invision power board
powered by e-blah forum software
powered by xmb
powered by: fudforum
powered by fluxbb
powered by forum software minibb
this forum is powered by phorum
powered by punbb
powered by quicksilver forums
powered by seo-board
powered by smf
powered by ubb.threads
powered by the unclassified newsboard
powered by usebb forum software
powered by xennobb
powered by yaf
Powered By MyBB
Powered by IP.Board
powered by phpbb

“Powered by PHPbb”
“Powered by vBulletin”
“Powered by SMF”
“powered by Simple Machines”
inurl:/index.php?action=register
“powered by punBB”
“powered by expressionengine” “yourkeyword” site:.uk
“powered by expressionengine” “yourkeyword” site:.us
“powered by expressionengine” “yourkeyword” site:.eu
“powered by expressionengine” “yourkeyword” site:.uk
“powered by expressionengine” “yourkeyword” site:.us
“powered by expressionengine” “yourkeyword” site:.eu
yabb
ipb
bbs
intext:powered by vbulletin
intext:powered by yabb
intext:powered by ip.board
intext:powered by phpbb
inanchor:vbulletin
inanchor:yabb
inanchor:ip.board
inanchorhpbb
/board
/board/
/foren/
/forum/
/forum/?fnr=
/forums/
/sutra
act=reg
act=sf
act=st
bbs/ezboard.cgi
bbs1/ezboard.cgi
board
board-4you.de
board/ezboard.cgi
boardbook.de
bulletin
cgi-bin/ezboard.cgi
invision
kostenlose-foren.org
kostenloses-forum.com
list.php
lofiversion
modules.php
newbb
newbbs/ezboard.cgi
onlyfree.de/cgi-bin/forum/
phpbbx.de
plusboard.de
post.php
profile.php
showthread.php
siteboard.de
ubb
ultimatebb
unboard.de
webmart.de/f.cfm?id=
xtremeservers.at/board/
yooco.de
phorum
phpbb
yabb
ipb
vbulletin
bbs
cgi-bin/forum/
/cgi-bin/forum/blah.pl
powered by e-blah forum software
powered by xmb
/forumdisplay.php?
/misc.php?action=
member.php?action=
powered by: fudforum
index.php?t=usrinfo
/index.php?t=thread
/index.php?t=
index.php?t=post&frm_id=
powered by fluxbb
/profile.php?id=
viewforum.php?id
login.php
register.php
profile.forum?
posting.forum&mode=newtopic
post.forum?mode=reply
powered by icebb
index.php?s=
act=login&func=register

Other Blog CSMs

BlogEngine
Inurl:.edu “Powered by BlogEngine.NET 1.4.5.0?
Inurl:.gov “”Powered by BlogEngine.NET 1.4.5.0?
Inurl:.ac.uk “Powered by BlogEngine.NET 1.4.5.0?
“Powered by BlogEngine”

Blogsmith
“Powered by Blogsmith”

Typepad
“powered by Typepad”

Scoop
“powered by scoop”

Guestbooks

“Powered by Tagbox”
“Powered by DRBGuestbook”

 

Please feel free to share some Google Operators that I might have missed in the comments below and also share some of your favorite footprints and combinations.

Google Adult Safety Algorithm Update

the_worst_part_of_censorship_isWithout any official announcement, Google rolled out a new algorithm update that changes the way adult websites are ranked and included new adult safety features in their SafeSearch setting in Google Images. This is a major update that impacts adult SEO and Google quietly deployed it on December the 11th 2012. This new algo update affects searches that do not specifically or exclusively apply to a porn query. Even when you search for the KW [pussy] in Google or Images, you no longer see porn and when you search for escorts in Google Images, you will no longer get porn results either. By the way, I just realized Bing Images is actually way better than Google Images anyway; Thanks Google for helping me discover this.

Here’s what one Google rep had to say about it

We are not censoring any adult content, and want to show users exactly what they are looking for but we aim not to show sexually-explicit results unless a user is specifically searching for them. We use algorithms to select the most relevant results for a given query. If you’re looking for adult content, you can find it without having to change the default setting you just may need to be more explicit in your query if your search terms are potentially ambiguous. The image search settings now work the same way as in Web search.

How big is this update? Its F$%#ing HUGE!

In comparison to Panda and Penguin, the SafeSearch algorithm update will impact a larger portion of Googles results. This is because over 1/3rd of all searches are adult related so this update has the potential to affect much more than the usual 1% to 2% that Google normally reports.

Winners & Losers

Winners: Winners in this update are online sex stores like HotGvibe.com because now if you search for stuff like sex toys, you will no longer get porn of girls using sex toys. Instead, you will get results from online sex stores. Expect traffic to migrate from porn sites and end up going to online sex stores.

Losers: Everyone that used to get tons of traffic from Google Images.

Reactions

Google who preaches net neutrality is now censoring adult-related results and it could be a double-edged sword as this could lead to the opportunity for an Adult Search engine to steal 1/3 of Googles traffic!

Here’s what people are saying about the SafeSearch update on Reddit. A lot of people are clearly not happy and neither are the people on the Google Support Forum. While the ability to turn this off may arise if people complain enough, the impact this has on adult Web searches will not be undone so get used to the new Google that gives you results that they want you to see and not the ones you are looking for.

Adult Social Signals Twitter for Porn Sites

porn-stars-use-twitter

Google has been placing an ever increasing emphasis on social media in their ranking algorithms and some even argue that adult social signals are or will soon be more important than links! Rob from Pivoweb.com who commented on Matt Cutts blog put it the best when he said, The more Google relies on social signals as part of their ranking algorithms, the more Google relies on the opinion of others and this is exactly what Google is trying to do, rely on the user activity to pick the best sites. Twitter has quickly become the #1 social media platform for porn and now has over 90% of all porn stars with official accounts. (special tweet packages below from @porno only for porn stars and adult webmasters. Details at bottom of article)

Porn Stars Love Twitter

As posted today on CNN in their article titled Pornstars use Twitter to go Mainstream, more and more porn stars are starting to use Twitter to expand their fan base and brand their names in the industry. Twitter is one of the few social media websites that provide adult social signals and this has led to over 90% of all porn stars having an active Twitter account. That being said, many other adult sites and tube sites effectively use other social media platforms like Facebook and Google Plus by employing the use of Porn Buffers (sites that act as a buffer between other sites in your linkwheel).  Twitter provides a wonderful platform for porn stars and porn sites alike, to bridge out to mainstream and provide much-needed porn social signals.

Like is the New Link

Now social media signals for porn like tweets, likes, shares, +1s  and social media bookmarks, carry just as much weight as a link and many cases they can be more valuable and carry more link juice than a link itself. In the video below, Matt Cutts talks about the quality of a social media signal coming from the authority of the account where the signal originated from. Meaning, you can’t just go create 1000 Twitter accounts and expect to increase rankings. These accounts must be manually created and manually managed. Google is digging deep into the social media behavior of each account to see how much weight a tweet or a like should carry and how much link juice it should acquire and pass.

Here’s Matt Cutts talking about how important social media social signals are for SEO but that traditional link building is not dead yet. Interestingly enough, he does admit to an ever increasing trend that could lead social signals to be the #1 ranking tool for SEO within the next ten years!

Twitter @Porno Special Offer

I’m looking for anyone that would like to trade or buy social signals for porn like, Links, Likes, Tweets, Diggs or any other porn social signals with this manually managed, aged, premium, Twitter account. You can get just 1 tweet, retweet or get whole packages of 10, 20, 50 and 100 tweets. This is ideal for porn stars but I also suggest any porn tube site to get a package where we take your unindexed videos (old or new) and tweet them daily with a uniquely written description for each one. This is a great way to get valuable adult social signals, increase crawl rate and get more videos indexed, faster! Sorry, only limited packages available.

Google Analytics Expert (GAIQ Certification)

gaiq-cert

gaiq-cert

*Click to verify my certification and view my score.

The average person only uses about 14% of Analytics, ironically about the same amount of average brain usage in humans. After 10 years of using Google Analytics and one month of taking courses and prepping, I finally got my GA individual certification and passed with a 92%! Becoming a Google Analytics Certified Expert has really been a great learning experience and even after countless hours of messing around in Analytics, I can say that this course has been one of the more enlightening experiences of my SEO career.

Become a Google Analytics Ninja

While studying for my certification exam, I put together this 15 part tutorial that covers everything you will need to know to get your GAIQ certification along with a few bonus lessons, tips, and tricks.

Need an Analytics Consultant?

If you don’t have the time or desire to learn Analytics but you still want to get the most out of it, you can hire me or another GAIQ certified individual to integrate your site with GA. Don’t spend another penny on SEO or marketing until you have proper tracking of goals, ROI conversion and more. A skilled Analytics consultant can setup your reports to better identify which keywords or channels produce the highest ROI or conversion ratios, identify abandonment and identify new opportunities that you didn’t even know existed. This can be done by tracking goals, events and other important Calls to Action and comparing them with engagement, keywords, referrers, locality and many more metrics. Once your site is fully integrated with Analytics, I will be able to cut the fat off your marketing campaigns and can usually increase the bottom line of your website by at least 30% or more!

Google Loves Synonyms

Why you should use synonyms for SEO

synonyms-keyword-seoI’ve mentioned the use of synonyms in previous posts like 2012 Keyword Research and Post Panda SEO Tips but in this post, I want to elaborate more and talk about why Google loves synonyms. Using synonyms has been beneficial for SEO for a few years now but they are even more important after the Panda and Penguin have rolled out.

Why Synonyms are so Important

According to Matt Cutts, Google’s measurements show that synonyms affect 70 percent of all user searches. An example they use in their post Helping Computers Understand Language is if someone searches for [pictures] they should get the same results if they search for [photos].  The task of identifying the relationship between synonyms and other words is a core function of any search engine. This is why Google has a massive synonyms database and complex algorithms that allow them to intuitively understand your query.

Another reason synonyms are so important to Google is because this same technology can also be used to identify spun content. I stopped spinning back in 2010 as a precautionary measure because I realized that if TheBestSpinner.com can have a database of 82,000 synonyms, then Google must have a substantial amount more. Google’s Webspam Team should be smart enough to use this database and algorithms unspin and identify black-hat articles.

Using Synonyms

2% keyword density is super old school and can even lower your rankings. Plus it just looks spammy and doesn’t read well. This is why I suggest using the main keyword only once or twice while filling up the rest of the 2% with synonyms. You can also stick synonyms in title tags, alt tags, meta content, file names and etc. It’s become second nature for me to just use the keyword once or twice and insert synonyms throughout the page instead.

Some Cool Stuff to Check Out