How ironically crazy this is… I was trying to research some new image optimization techniques for an SEO report that I have to present this Wednesday for a customer. I was specifically looking techniques that would give our photosharing website a competitive advantage to outrank our competition. Just as I was looking into how-or-if Google crawls EXIF data in images, the Google Gods were reading my mind and Matt Cutts posts this video to answer my question. Nice Timing!
I am excited to announce the launching of a new full service BPO company, ClarkOutsourcing.com and with it, a new 5000sqft, 150 seat, offshore facility located in the Clark Economic Freeport Zone of the Philippines. This new office represents a culmination of over ten years of hard work and experience.
With this new facility, I have expanded to offer full service BPO at costs up to 60% lower than in America. Our verticals include inbound and outbound call center services, software development, digital media marketing and outsourcing consulting. Our main focus is to bring global resources to our customers that were previously only available to the Fortune 500. We do this by offering flexible solutions BPO incubation services such as “seat leasing” and BOT programs to help incubate and facilitate the transition.
What Can We Do For You?
The chances are that if you own a business, there’s some where we can help you grow! Our BPO Services include but are not limited to….
- Software development
- In/outbound contact center
- Digital media marketing
- Web/App Development
- HR services
- Back office tasks
Outsourcing Consulting Services:
- Business organization and corporate filings
- Commercial real estate leasing and purchasing
- International business contracts
- Call center infrastructure
- Network setup and administration
- HR recruiting and training of employees
- Outsourcing Philippines tax code
- Philippines import export regulations and logistics
As a BPO consultant, I strive to be at the forefront of global trends to provide the best outsourcing solutions that are customized to each customer’s needs. I’m your “Boots on the Ground”. Bill Gates, IBM and 90% of the Fortune 500 have been using BPO for over 2 decades. What has changed is the availability of outsourcing infrastructure. Previously, BPO resources were only attainable to large firms but due to technology, globalization and people like me, these same advantages are well within reach for small and mid-sized companies.
My BPO Experience
Since 2006, I have setup, managed and consulted business processes in Romania, India, South Africa and the Philippines for small and midsized companies as well as a handful of large firms including Wells Fargo, New York Life, Countrywide Financial and AIG. In addition, I also maintain my own outsourcing facility in the Clark Free Port Zone of the Philippines.
My Expertise Include…
- database management
- call center outsourcing
- lead generation
- search engine optimization
- web development
- software development
My services include…
- payroll services
- corporate filings
- global tax law
- property acquisition
- IT infrastructure
- global logistics
Save Time and Money
Whether you are looking to open your own offshore branch office or just looking to outsource work overseas, hiring me and my team will dramatically lower your startup costs while getting the job done in a timely manner. Having a 3rd party consultancy firm from individuals that know the local business culture and know how to cut through the local red tape can be a valuable asset to your company. You don’t have to learn things the hard way, contact me for a free consultation instead.
You can open your new office in the Philippines for as little as $150 per seat! Seat lease outsourcing is an ideal solution for any small to mid-sized company looking to expand operations or lower overhead costs. Simply put, seat leasing is the fastest and most affordable way to get your campaign up and running in a flash.
What is Seat Lease Outsourcing?
Seat leasing is when you rent or lease a workstation in an already established outsourcing facility. In this model, the lessor provides the office, work station and the necessary infrastructure to run your campaign or process. In addition, other services such as call center dialer, telco, IT support and human resources can be provided. It is up to the lessee to fill the seat and manage the staff. Most seat lease packages are charged at a flat monthly rate based on the number of seats occupied.
Cold vs Warm Seat Lease
A cold seat is where we provide just the office workspace and infrastructure to run your campaign and a warm seat is where we provide the employee as well.
Which Option is Better for Me?
It depends on what you are trying to accomplish. If you already have staff and “boots on the ground”, you can just lease the seats and bring your own employees. If you will need recruiting and/or payroll services, you may want to lease a warm seat. That being said, both of these options give you full control over the outsourced process and the ability to sit in the captain’s chair because both options allow you to manage and monitor the operation with full transparency.
We are proud of our lynx-based dialers and telco configuration with redundant backup servers.
Our connection includes E1 fiber optic connections with two backup 2 business lines to assure 99% up-time.
Our network is managed through a Juniper network router with traffic shaping to insure steady load balance.
Each workstation has 1 to 1 wiring and networking and comes equipped with 3rd generation or greater PCs with 19″ to 22″ monitors.
- Colorful 5000sqft office, biometric time cards for tamper free access and attendance tracking.
- Spacious workstations and chairs with widescreen monitors and 3rd generation or higher PCs.
- Outbound ViciDial phone system and 24/7 support.
- Conference room, classroom style training rooms and dinning facilities.
- Our business park includes a private fitness center, basketball and badminton courts, billiards tables and dining areas.
- 24/7 security staff and CCTV.
What’s not Included?
- The employee, but recruiting and payroll services can be provided for an additional charge.
- VOIP charges, but we have providers as low as .008 cents per minute back to the States.
- Transportation, but public shuttles and jeepneys provide 24/7 service delivering over 10,000 workers to Clark daily.
- Headsets, but we have an abundant stock that you can acquire at cost. Many agents don’t like sharing headsets for hygienic reasons.
- Food, snacks, tea and coffee.
I have been a call center consultant since 2006 working in India, Romania, South Africa and the Philippines. This puts me in a unique position to offer superior and innovative consulting solutions that are guaranteed to improve your company’s functionality and profitability.
I currently own a 150 seat facility in Clark, Philippines. This being said, as a business owner myself, I fully understand the importance of ROI and therefore will happily provide a free consultation to make sure that will you see a generous return on your investment dollars before I accept the job. Having a good set of eyes and ears on your call center floor can increase productivity and the bottom line!
Call Center Outsourcing Consulting
I specialize in offshore call center consulting in and have helped launch new call center outsourcing facilities as well as conducted tactical business analysis on existing infrastructures. Even though most call centers observe an EOP (English only policy) I feel that it is important to connect with your workforce on a cultural level and this is why I have gone above and beyond by learning vernacular languages and cultural differences. I speak fluent Tagalog and mediocre Romanian. Magaling ako Mag-Tagalog si vorbesc Româneşte.
Upon my first visit to your call center, I can help find the most suitable and cost effective dialer and technology solutions, help with training and management, optimize employee moral, increase production, assist with human relations and lastly, improve business development strategies. With over 11 years of direct telemarketing experience and 6 years of call center outsourcing consulting experience, I can render real results that will increase your bottom line.
How Can I Help You?
- Dialer and telephony systems
- Training and management enhancement
- Motivational speaking
- Campaign production analysis
- HR and Recruiting
- Business development strategies
- Foreign corporate filings
- International tax codes
Take your Business to the Next Level
Where will your business be in 1 year 5 years or even 10 years? Top business consultancy firms are predicting that 90% of all companies, whether mom & pop or enterprising will use call center outsourcing consulting by the year 2016. The world is getting smaller and the global economy is becoming tightly interconnected. That being said, those individuals that fail to engage and take advantage of international resources will be left behind.
Contact Zack today for a free consultation and if you have any thoughts on Call Center Outsourcing Consulting please feel free to comment below.
We will soon find out, or will we?
Matt Cutts just announced that Google will have a new feature in WMT that will give examples of bad links. If this happens, we’re gonna have a shock wave ripple through the global SEO community. Millions of people worldwide are involved in SEO; building links, blogging, social media and more. Now imagine that Google actually revealed this information as they claim they will, it would put a lot of people around the world out of work. Tons of people make a lot of money building crappy links and the average business owner just looks at the volume not the quality but once they see that 99% of these companies just get the low hanging fruit and rarely focus on quality hard-to-get links.
I usually don’t blurt out comments to Matt Cutts but I couldn’t help myself this time so here’s what I commented…
I can’t believe it?!?!?!?!? I never thought you would divulge such info at least not this early in the game. I can’t wait to see the long lists of links pages, footer links, networked sites, directories, content farms and other garbage showing up in WMT. I ain’t from Missouri but you’re gonna have to show me the links before I believe it…
The debate between whether SEO or social media is more important in marketing an online service has waged for years, but the case has now been closed by default: very soon, they’ll be one and the same.
With Google increasingly factoring in social media activity into the very heart of its ranking algorithm, a business that refuses to play the social game is pretty much doomed to obsolescence. Even putting the traffic considerations to one side, there are many other benefits to engaging with your audience online – in a nutshell, anyone ignoring social media is doing themselves a disservice.
That said, it’s quite possible to over-do it. Over-extending yourself is just as disastrous as never participating to begin with. Regardless of whether you’re a film student at NYFA trying to get noticed or a marketing guru for a media conglomerate, you have to learn how to balance your message with your resources.
There are a lot of social media sites out there, and new ones are added every day. And while it’s tempting to try and build a presence on every one of them, that strategy simply won’t work. You might have an account on every site, but you won’t have the time to fully engage with your audience – and without reader engagement, you might as well not even try.
Choosing Your Battles
A media and marketing entrepreneur who everyone should be aware of is Pat Flynn. One of his most popularized concepts is that of ‘being everywhere’ – that is, hit every single channel available for maximum exposure.
At its core, the Be Everywhere idea is sound. But unlike most of his brilliant advice which is easily actionable, this one assumes you have infinite resources to execute it.
Of course, you have a finite amount of time and energy that can be invested in any activity. Within that limited time, you can either pour a lot of effort into maintaining a single account, or you can spread yourself thin over multiple platforms. If you go through multiple platforms, you run the risk of diluting your message or simply not being able to engage fully with your audience. It’s pretty simple: If you can make one post on 10 sites, you won’t engage as many people as if you can make 10 posts on one site.
People don’t like to feel like they’re being advertised to when they’re on social media. They want to feel like the brands they follow are their friends, or at least trusted sources of useful or entertaining information. With that in mind, doesn’t it make more sense to build up a rapport with your readers rather than sending out a shotgun blast of information to anyone who will listen?
How to Build a Smart Web Strategy
Your best bet is to hold down just one or two strongholds on the web. You’ll want a personal blog or website to direct customers toward, and a social media platform to cross-post content on and interact more directly with fans. To decide which social media outlets will best fit your project, consider the following:
– Which Sites Do You Really Enjoy Using?
Social media is supposed to be fun. If posting to a site feels like a chore, your lack of enthusiasm will be obvious. Choose the media platform you like the most and find ways to make the most of it rather than trying to fit in with what you’re “supposed” to be doing on the web.
– What Kind of Content are you Going to be Sharing?
If you want to be able to post long-form text or links to articles, you’ll have different needs than if you’re going to be sharing images. Don’t try to shoe-horn your way into a niche that doesn’t work for your project. If you’re a visual artist, pick a site that will let you showcase the art rather than relying on text to get your message across.
– Where is your Audience?
Although many people have multiple social media accounts, the odds are good that they primarily favor one of them over the others. The population of a site like Reddit is very different from that of Pinterest or Facebook, and if you’re trying to engage the wrong audience, you’ll just end up being frustrated.
– What’s the Call to Action?
Simply engaging with your audience is a perfectly acceptable goal, but you’ll ideally want your time spent on social media to do something more – like encourage viral marketing or increase sales. Depending on what you want your followers to do, your platform will vary.
Lastly, but certainly not least…
– Don’t Neglect the Big G
Without wanting to contradict any of the above points, be sure to factor in Google+ while thinking about your action plan. It may be one of the newest platforms out there and the learning curve is famously steep, but it’s quickly gaining in popularity. Perhaps more importantly, however, is that it will be hugely influential on your general search engine rankings. In fact, Moz just released a great article about the correlation between +1s and rankings and since they own the search engine, it makes perfect since.
No single strategy will be successful for every social media campaign, but being smart and choosing your battles will help you keep from getting spread too thin. If you still find that you don’t have the time to fully engage with your audience, you can always outsource some of that work. Knowing your audience and platform intimately will make it easy for you to guide your admins and moderators into keeping in line with your brand message.
Having a Wikipedia page about you or your company will add real notability to your brand but more importantly, it will add serious SEO authority and some of the highest quality links and citations you could possibly obtain! This is also a great way Inoculate Your Website and protect you from future updates like the Panda. Continue reading “Get Your Own Wikipedia Page”
Guest posting, when done right, is still a very effective link building strategy for Panda, Penguin and beyond.
Get Google Authorship
Using Google Authorship in your Plus profile and in the author bio of the guest post will help to build authority to your content. More importantly a webmaster will be more apt to let you post on their site when he/she sees the authority in your authorship contributions. Put it to you this way, I wouldn’t let anyone post on this blog without it! Start with this here.
Stay Away from Splogs
AKA Spam Blogs… Don’t post on just any site especially, not one that has spun or non-CopyScape passed content unless it was syndicated properly. With all the spammy blog networks out there its important to be able to identify what Google considers “bad neighborhoods” and steer clear of them.
Hunt Down the Right Channels
Search around and look for quality blogs that are relevant to your site, product or service. No matter what your niche is, adult websites or mainstream there’s plenty of places for you to get great visibility and of course high quality links.
Collaborate and Contribute
Reach out to relevant, high quality sites and organizations in a common way to collaborate on a project together creating a legitimate connection and excuse to link to one another. Create appealing content, like what Matt Cutts would call “Link Bait” and earn links and other collaboration offers. Guest posting, as long as it done with class and creativity will always be one of the best ways to promote your site and increase rankings.
Make sure that your guest posts are not specifically marked as “guest post”, “sponsored post” or even put into a sponsored category or archive. Don’t use Exact Match Anchor Text more than 15% of the time and even make sure to spread that 15% out over many long tail keywords not just your top tier ones.
So the big question after the Penguin updates is, “whether or not link Pyramids and/or link wheels are still effective for SEO?”. I initially thought they were busted for sure but I came across some rather reputable SEOs claiming that this gray-hat method still works so I decided to test it and post my results here. Of course, I hope it works because I’m spending time and money on it and because it has been a sure-fire method of SEO for years now but I will also be just as relieved to see this type of link building being laid to rest and to see this myth busted once and for all!
How to Build Post Penguin Link Pyramids
The first strategy is to make sure your link pyramid and wheel is full of uniquely written (copyscape passed) content mixed in with some LSI articles. This stuff must be something that someone would actually want to read and should be posted on a wide variety of sites ranging from 2.0s to privately own blogs. Then we’ll setup some profiles on high PR sites. Next we bookmark everything from aged accounts. Then we’re gonna mix in some social signals. Lastly, don’t rush so instead of blasting, take your time setting up the accounts manually and don’t set them up using SEnuke or some other black-hat software.
In this test we’re going to throw in some of the highest quality 2.0 sites, video submission sites, .edu blogs, bookmarking, 1 guest post and some paid links coming from privately owned sites. So here’s the run down on this Post Penguin Link Pyramid test…
- 12 2.0 sites- Unique usernames, LSI articles
- 25 Video Submission sites– Unique usernames, fill out profiles
- 50 .edu Profile links- Unique usernames pr2-pr8
- 250 Bookmarks- Digg, Reddit, Stumbleupon etc.
- 6 .edu Blog Posts- Uniquely written, 500-1000 words
- Social signals– 100 likes, 100 tweets, 100 plus ones and 300 repins all performed manually from aged accounts and unique IP addresses
- 800 PR Links- These are the links coming from privately owned sites
We will target 3 URLs and 3 Keywords. One of the Keywords is already ranked on the 1st page of Google in the #7 position. Another keyword is ranked #58 and the last Keyword is not even on the Google radar yet. This process is starting today and will be finished within 1 month at which time I will reveal the results along with the URLs and keywords for all to see.
*Image taken from provider
The Subject of Our Experiment
I will be using a brand new website that I have never built links to however, I have posted good on-page content and have earned some rankings from that alone. This process is expected to take 1 month so check back Aug. 9th 2012 or later to view the results. Please feel free to list your opinions and/or suggestions about post Penguin link pyramids and wheels in the comments below.