What Does Google Consider a Bad Link?

We will soon find out, or will we?

Matt Cutts just announced that Google will have a new feature in WMT that will give examples of bad links. If this happens, we’re gonna have a shock wave ripple through the global SEO community. Millions of people worldwide are involved in SEO; building links, blogging, social media and more. Now imagine that Google actually revealed this information as they claim they will, it would put a lot of people around the world out of work. Tons of people make a lot of money building crappy links and the average business owner just looks at the volume not the quality but once they see that 99% of these companies just get the low hanging fruit and rarely focus on quality hard-to-get links.

I usually don’t blurt out comments to Matt Cutts but I couldn’t help myself this time so here’s what I commented…

I can’t believe it?!?!?!?!? I never thought you would divulge such info at least not this early in the game. I can’t wait to see the long lists of links pages, footer links, networked sites, directories, content farms and other garbage showing up in WMT. I ain’t from Missouri but you’re gonna have to show me the links before I believe it…


Why You Shouldn’t Be Everywhere on the Web

seo social

The debate between whether SEO or social media is more important in marketing an online service has waged for years, but the case has now been closed by default: very soon, they’ll be one and the same.

With Google increasingly factoring in social media activity into the very heart of its ranking algorithm, a business that refuses to play the social game is pretty much doomed to obsolescence. Even putting the traffic considerations to one side, there are many other benefits to engaging with your audience online – in a nutshell, anyone ignoring social media is doing themselves a disservice.

That said, it’s quite possible to over-do it. Over-extending yourself is just as disastrous as never participating to begin with. Regardless of whether you’re a film student at NYFA trying to get noticed or a marketing guru for a media conglomerate, you have to learn how to balance your message with your resources.

There are a lot of social media sites out there, and new ones are added every day. And while it’s tempting to try and build a presence on every one of them, that strategy simply won’t work. You might have an account on every site, but you won’t have the time to fully engage with your audience – and without reader engagement, you might as well not even try.

Social Media Management

Choosing Your Battles

A media and marketing entrepreneur who everyone should be aware of is Pat Flynn. One of his most popularized concepts is that of ‘being everywhere’ – that is, hit every single channel available for maximum exposure.

At its core, the Be Everywhere idea is sound. But unlike most of his brilliant advice which is easily actionable, this one assumes you have infinite resources to execute it.

Of course, you have a finite amount of time and energy that can be invested in any activity. Within that limited time, you can either pour a lot of effort into maintaining a single account, or you can spread yourself thin over multiple platforms. If you go through multiple platforms, you run the risk of diluting your message or simply not being able to engage fully with your audience. It’s pretty simple: If you can make one post on 10 sites, you won’t engage as many people as if you can make 10 posts on one site.

People don’t like to feel like they’re being advertised to when they’re on social media. They want to feel like the brands they follow are their friends, or at least trusted sources of useful or entertaining information. With that in mind, doesn’t it make more sense to build up a rapport with your readers rather than sending out a shotgun blast of information to anyone who will listen?

How to Build a Smart Web Strategy

Your best bet is to hold down just one or two strongholds on the web. You’ll want a personal blog or website to direct customers toward, and a social media platform to cross-post content on and interact more directly with fans. To decide which social media outlets will best fit your project, consider the following:

– Which Sites Do You Really Enjoy Using?

Social media is supposed to be fun. If posting to a site feels like a chore, your lack of enthusiasm will be obvious. Choose the media platform you like the most and find ways to make the most of it rather than trying to fit in with what you’re “supposed” to be doing on the web.

– What Kind of Content are you Going to be Sharing?

If you want to be able to post long-form text or links to articles, you’ll have different needs than if you’re going to be sharing images. Don’t try to shoe-horn your way into a niche that doesn’t work for your project. If you’re a visual artist, pick a site that will let you showcase the art rather than relying on text to get your message across.

– Where is your Audience?

Although many people have multiple social media accounts, the odds are good that they primarily favor one of them over the others. The population of a site like Reddit is very different from that of Pinterest or Facebook, and if you’re trying to engage the wrong audience, you’ll just end up being frustrated.

– What’s the Call to Action?

Simply engaging with your audience is a perfectly acceptable goal, but you’ll ideally want your time spent on social media to do something more – like encourage viral marketing or increase sales. Depending on what you want your followers to do, your platform will vary.


Lastly, but certainly not least…

– Don’t Neglect the Big G

Without wanting to contradict any of the above points, be sure to factor in Google+ while thinking about your action plan. It may be one of the newest platforms out there and the learning curve is famously steep, but it’s quickly gaining in popularity. Perhaps more importantly, however, is that it will be hugely influential on your general search engine rankings. In fact, Moz just released a great article about the correlation between +1s and rankings and since they own the search engine, it makes perfect since.

Social Media Battle

No single strategy will be successful for every social media campaign, but being smart and choosing your battles will help you keep from getting spread too thin. If you still find that you don’t have the time to fully engage with your audience, you can always outsource some of that work. Knowing your audience and platform intimately will make it easy for you to guide your admins and moderators into keeping in line with your brand message.

Post Penguin Link Pyramids and Link Wheels Reviewed

penguin-link-buildingSo the big question after the Penguin updates is, “whether or not link Pyramids and/or link wheels are still effective for SEO?”. I initially thought they were busted for sure but I came across some rather reputable SEOs claiming that this gray-hat method still works so I decided to test it and post my results here. Of course, I hope it works because I’m spending time and money on it and because it has been a sure-fire method of SEO for years now but I will also be just as relieved to see this type of link building being laid to rest and to see this myth busted once and for all!

How to Build Post Penguin Link Pyramids

The first strategy is to make sure your link pyramid and wheel is full of uniquely written (copyscape passed) content mixed in with some LSI articles. This stuff must be something that someone would actually want to read and should be posted on a wide variety of sites ranging from 2.0s to privately own blogs. Then we’ll setup some profiles on high PR sites. Next we bookmark everything from aged accounts. Then we’re gonna mix in some social signals. Lastly, don’t rush so instead of blasting, take your time setting up the accounts manually and don’t set them up using SEnuke or some other black-hat software.

In this test we’re going to throw in some of the highest quality 2.0 sites, video submission sites, .edu blogs, bookmarking, 1 guest post and some paid links coming from privately owned sites. So here’s the run down on this Post Penguin Link Pyramid test…

  • 12 2.0 sites- Unique usernames, LSI articles
  • 25 Video Submission sites– Unique usernames, fill out profiles
  • 50 .edu Profile links- Unique usernames pr2-pr8
  • 250 Bookmarks- Digg, Reddit, Stumbleupon etc.
  • 6 .edu Blog Posts- Uniquely written, 500-1000 words
  • Social signals– 100 likes, 100 tweets, 100 plus ones and 300 repins all performed manually from aged accounts and unique IP addresses
  • 800 PR Links- These are the links coming from privately owned sites

We will target 3 URLs and 3 Keywords. One of the Keywords is already ranked on the 1st page of Google in the #7 position. Another keyword is ranked #58 and the last Keyword is not even on the Google radar yet. This process is starting today and will be finished within 1 month at which time I will reveal the results along with the URLs and keywords for all to see.

*Image taken from provider


The Subject of Our Experiment

I will be using a brand new website that I have never built links to however, I have posted good on-page content and have earned some rankings from that alone. This process is expected to take 1 month so check back Aug. 9th 2012 or later to view the results. Please feel free to list your opinions and/or suggestions about post Penguin link pyramids and wheels in the comments below.

How to Write an SEO Friendly Press Release

Writing SEO Friendly Press Releases is one of the most important  SEO techniques especially in this post Panda era. I also refer to press releases in this article titled Inoculate your site. They are almost just like internet soundbites to-the-point and ready for mass circulation. Writing an awesome press release for the internet may also require a completely different writing style and format. Last but not least, there are a whole other set of rules for posting and submitting your press releases in an SEO friendly manor.

Video Tutorial of an SEO Friendly Press Release

Tip 1. Newsworthy- Picture yourself as a journalist in a busy newspaper office and the chief editor is screaming at you to find a hot story! Don’t make the story about your product or company make it about something that is current, interesting, controversial and newsworthy.

Tip 2. Short- The goal is to try to fit your What, who, why, where, when, how? into 500 words or less. I call them “Internet soundbites” because its the online equivalent and a great way to reach out to the masses.

Tip 3. Catchy- You got about 2.5 seconds to catch their attention so make the title, teaser and 1st sentence super catchy and draw the reader in.

Tip 4. Quote- When covering the “who” part of your press release use quotes generously. This helps to trigger an algorithm with Google.

Tip 5. Format- Must follow a strict format to insure maximum distribution. Explained in the video above.

Tip 6. Submitting One of the only forms of content that Google gives a “free pass” to copy and re-post! Copyscape.com can eat their hearts out because unlike articles, you can re-post your press release to hundreds of sites and Google will let it slide.

Google Transparency Petition Hoax

Today Google posted on their Official Blog to let us know they care so much about your rights and privacy that they filed this new petition to protect our “civil liberties”.

Well I’m calling Google out, this is sheer propaganda! This whole thing is just a dog and pony show to deceive and distract because Eric Schmidt is a US State Department asset working as an unofficial Ambassador. He also works with Scott Malcomson former State Department advisor or how about Jared Cohen the former advisor to Condoleezza Rice and later Hillary Clinton! Basically, Eric and his team are the clean up crew for US affairs.

Please don’t take my word for it, research it! You can start by looking at the pre-publication endorsements of his book “The New Digital Age”… Tony Blair, Henry Kissinger and Madeleine Albright to name a few.

Oh and did I mention that Google actually got paid to give the government our private data?

Whatever happened to “don’t be evil”? :-(

For more info about Google and the Government, watch Julian Assange interview that he just did last week! I think this petition is an attempt to minimize the impact of this interview.

Porn SEO

SEO for porn sites

I first wrote this article about porn SEO in 2009 while still in the industry but came back and updated based on comments made in 2014.

The 3Ps, pills, porn and poker are the toughest niches online. I’ve ranked for “free porn”, “Asian porn”, “anal porn” and several other hyper-competitive keywords bringing in more than a million unique clicks per day. If you already rank for these keywords then you can go ahead and bounce now. Otherwise, read and enjoy this discussion.

Step 1 Content is Still King

First thing’s first, CONTENT! Most adult tube sites rip videos from other sites and either manually post them on their site or they have automated software to do this for them. The problem isn’t necessarily that the videos are duplicated from other sites but that the titles, tags, and descriptions are duplicated as well. Google hates duplicate content! Since Googlebot doesn’t actually watch the videos, they only use the titles, tags, and descriptions to tell if a video is unique or if it’s been lifted off of another website. My tips for adding new videos are to manually edit these attributes with keyword rich textual content. Next, you will want to make sure to categorize them appropriately based on the titles and descriptions. Let’s not forget that you also need to have good videos from a wide variety of porn niches because even if I get your site ranked in the top of Google, having a high bounce rate will eventually cause your site to drop again. Lastly, the more categories, the better because it helps to expand your long tail keywords.

Content 2014 Update

Content is still king 5 years later and this will only increase in the future. That being said, now it’s not just content but all the new bells and whistles that make a site better like social media APIs, rich snippets, microdata, PageSpeed and more. A better site is simply going to have better rankings so build the most awesome site you can and don’t take any shortcuts.

Step 2 Setup Porn Buffers

One of the biggest challenges of porn SEO is the censorship. It can be very difficult to get links, likes and bookmarks back to your adult content and for obvious reasons. This is why is it important to setup, what I call “porn buffers”. Porn buffers are sites that do not contain adult content but may have a somewhat relevant subject matter that could possibly lead to a porn theme. A few topics can be relationships, sex education or scandals. After setting these pages up you can link to them and then they link to the money site. This creates a buffer between the adult site and the censored site giving you an indirect but powerful link. Twitter, Blogger, and other Web2.0 sites can also provide high-quality buffers for adult link building.

Buffers still work Update 2014

Porn buffers still give you a powerful link but some content managers are right when they say it doesn’t pass PR very well. PR is definitely not the end-all metric to value your actual rankings. We’ve all seen numerous low PR sites ranking in the top 3. Actually, if you have a low PR and you rank well that could be a sign that you are doing something right. The practice of channeling link juice from high authority sites to your money site is still very valuable and effective. Many authority sites will not allow you to link directly to your porn site but you may be able to link it to a buffer and then that buffer can link to your main site. These links are not as strong but worth the effort, this logic is hard to argue with.

Step 3 Directory Submissions

There are tons of paid and free directories out there. Don’t just focus on the Adult directories either, hit em all! Spend the time to manually submit to as many as you can. While submitting maximize by always filling out as much information as they allow. If it says 250-word description then use all 250 words. Be sure to categorize each submission articulately. Use only unique content each and every time to make sure the work looks and is natural. Google, Yahoo and Bing crawl even the smallest directories in an effort to increase their index. Set a monthly budget of $200 and use discrimination while choosing if this directory is worth the price. You should spend on average $10 to $30 for a good listing.

Directory Submissions Updated 2014

This has changed, at least for the porn niche. When I wrote the article, there used to be no such thing as a bad link so even tens of thousands of directory links used to do wonders for porn sites.  On the other hand, this would not be a “discussing” practice for some niches even in 2014. Other niches can still reap benefits from directories such as DMOZ  or even other high quality, manually curated industry-specific directories.

Step 4 Like is the New Link

Social media optimization aka, SMO is a must. Until recently, off page SEO boiled down to just one thing. LINKS but nowadays likes, +1s, diggs and etc. can be even more powerful than links if done right. The trick with social media and web2.0 (Porn SEO 2.0) is that the accounts shouldn’t just appear to be real, they must actually be real. This means instead of using SEnuke or other automated software, you need to manually setup profiles. Another important attribute to good social media optimization is to show regular activity on all your accounts. These SMO activities include making friends and followers, updating your profile with pics, posts, links and comments. Then you need to engage the community by commenting on other relevant posts and profiles, take polls, like relevant material posted on others profiles. I always tell my social media agents to picture themselves at a party, “do you want to be a wallflower or do you want to socialize and make friends?”. Many social media sites do not allow links to adult content so in these cases, you will link to one of your porn buffers.

Like is the new link Update 2014

Again a lot of content managers get this wrong as can be seen with the addition to the Google Analytics “Social” section. Social signals can still be more powerful than a link. Especially those coming from Analytics Social Data Hub Partners. Note I said “can” be. One instance where a social signal “can” be more powerful than a link would be if a famous person tweeted one of your videos to a million followers. This is an extreme case but smaller social signals can also outweigh weaker links. I don’t want to get offensive but anyone who fails to recognize the increasing importance of social media as a ranking factor, should not be in this line of work.  In the video below, Matt Cutts himself envisions social signals possibly overtaking links altogether in the future.

Step 5 Link Building

Just like with social media there are tons of black-hat programs out there like Xrumer and ScrapeBoard that will automatically create accounts and post links to hundreds of thousands of forums but Google and the other search engines
know the difference and so do the webmasters who own these forums. The best and most effective way to get links from forums is by doing it manually. The process is simple but time-consuming. Sign up to a forum and start engaging the community. Many forums do not allow outbound links so be sure you don’t waste your time with these ones. In addition, many of the forums that do allow links only do so after you have proven yourself to be worthy or only after a certain amount of posts. This means you must first become a valued member of the forum, provide good feedback, informative posts and contribute to the community. You must show regular activity on these forums (twice a week or more) and in some cases, you will also have to employ the use of your porn buffers in the case where links to adult content are banned.

Forum Link Building Updated 2014

Forum link building for porn sites is practically dead. Like mentioned in his comment, you can still get some valuable white-hat links and traffic from adult forums but it must be done manually and with care.

Step 6 Porn Link Buying & Exchanges

In the past, Google implemented algorithm changes that have voided reciprocal links and the debate of whether or not they are good still remains so the safest and most effective way to exchange links is via 3way link exchanges. It’s also quite simple, you link to one of their sites and in exchange, they link back to you from a different domain. You can initiate these link exchanges by searching the web for other porn sites and we simply shoot them an email offering a 3way link exchange. Make sure to keep reports in spreadsheets so you can track the links and check them from time to time. Negotiations can be tricky so try to keep the exchanges fair and you will have greater success.

Whatever you do, don’t stop buying links. Instead, just change the way you buy links! Buying porn links is an old school, a strategy that Google has recently addressed in the Panda and Penguin updates. Even Matt Cutts, chief engineer of the Google webspam team, has openly warned against this practice many times.

I have tested this on top porn sites and have come to the conclusion that buying links from certain sites and networks can actually have an adverse effect so you must really pick and choose. For example, watch out for networks of sites that can easily be detected. Prior to Panda and the Penguin, these links worked fine but nowadays you’ll be throwing your money away at best and worse yet, they can now actually affect your rankings negatively if you participate in what Google calls link schemes. I could teach a small child could look at some of these sites and tell you if they’re are connected in a network so of course, a multi-billion dollar company like Google can figure it out. For starters, do they share the exact same CSS, IP addresses, images/content or are the using the same script to help automate the network.

Buying Links for Porn Sites Updated 2014

We both seem to agree about this. For a complete guide to link buying check out my article “Link Buying Ain’t Dead Yet“.

Step 7 Article Marketing for Porn Sites

Just as you would do in traditional SEO, you can promote your porn site with article marketing. Many article websites do not allow links to adult content so you will use your porn buffers for this. You can still target your articles toward specific niches and keywords. For example, you can write an article about the health risks of having anal sex and then point that link to a buffer page that in turn links to the anal sex category of your site. For the best results, write articles that follow what Google calls “high-quality content” just because it’s porn SEO doesn’t mean you can take shortcuts or just jot down a bunch of gibberish.

Article Marketing 2014

Article submission sites died a nasty death shortly after I wrote this but article marketing itself will never die. You can still write genuinely great content and contribute to high authority sites as a way to earn powerful links. TMZ, Bloomberg, Xbiz are a few examples I’ve used. A lot of content managers seems to be missing out on some very valuable opportunities to get great links.

Step 8 On-page

All the same on-page SEO attributes apply to a porn site as they would on any site but that being said, there are specific characters of a porn site that just seem to work better for the porn niche. Here are a few… Tube sites rank higher because they have a lower bounce rate. Users can come in and can easily find what they are looking for. Adult picture galleries are always good for browsing and provide extra content. Ratings and comments allow user interaction and lastly, having a branded site with high-quality design and graphics are invaluable. It would take a full textbook to fully cover on-page SEO so I will just mention and provide links to some of the more critical attributes and practices…

  • Implement the canonical link tag in the header of your site.
  • The markup should be W3C validated and free of any major errors and conflicts.
  • The CSS should be checked in the W3C CSS validator and free of any major errors and conflicts.
  • All titles and descriptions must be well written and unique.
  • Your robots.txt file should block bots from the back end of the site as well as from any part of the site that is not optimized such as search pages and user profiles.
  • Your site should not contain duplicate pages and if it does, they should be removed or corrected with the canonical link tag.
  • Image optimization by including the keyword in the file name, title and alt text of all images.
  • Videos, pictures, and posts should only be assigned to one category.
  • Social media integration using OpenGraph meta content and social media plugins.
  • Each page needs a minimum of 250 unique words with the suggested use of h1, h2 and h3 tags that also include the keyword or a variation of the keyword.
  • make sure your DNS settings are resolving correctly by using this tool DNS Checker.
  • Generate an XML and GZIP sitemap that will be automatically updated each time the site updates.
  • Fix all broken links, 404s and not found errors.

We agreed on Step 8

Step 9 Blog Comment Posting for Porn SEO

Just as with social media and forums, there are several programs that will automatically post comments with links on various sites but this leaves behind a huge footprint that can easily be tracked by Google and other search engines. Not only that, but the approval rates for this type of spamming has gone down tremendously due to people abusing the software. If you want good quality links from blog comments, the best way is to do it manually. Using URL harvesting software, you can gather millions of URLs and then filter them based on PR, CMS type, keyword relevancy and more. I then distribute these lists and have my SEO agents actually read the posts and say something constructive or engage the conversation in the comments section of the site. Mostly anyone who owns a blog can spot comment spam from a mile away and report it. This not only wastes your time and effort but it can also get your site put on blacklists.

Blog Commenting Updated 2014

Blog commenting for porn sites is totally dead but it used to work like a charm from about 2004 well into 2009. I don’t even suggest “doing it right”, sure there are white-hat ways to do this but it’s just not worth it.

Step 10 Setup a Network of Porn Sites

For each one of your categories, you will need to register at least 25 domain names and put them in groups based on relevancy to each category (25 anal porn, 25 blowjobs, 25 ebonies etc.) You will want to make sure these domains are setup on multiple IP addresses across multiple C classes. Next, install WordPress on each site. Using a software called LinkFarmEvolution you can easily manage and post new content to these sites daily. Each post should include highly spun text, high quality, spun pictures and embedded videos (embed from your own site only). Before you get all crazy posting links in this network, you should first try to build up good content and get the pages indexed. I actually spend a lot of time making manual customizations, adding plugins and building links to the sites in the network. Once this is done, you will want to slowly add links from the network to the relevant pages within your site. Adding the links all at once or too quickly could leave a big SEO footprint behind and get the network discovered.

Network of Porn Sites Updates 2014

I’m not sure I even want to suggest building a network of sites or “gateway blogs”. It can be done but its just too expensive to justify the effectiveness. If you’re going to give it a shot, I do agree though that tools like LinkFarmEvolution will get your network compromised. That being said, it would take another 5000k words to try to describe the correct way to do this. If anyone here thinks they have a undiscoverable network, feel free to send me a link to just one site and the chances are that I can find the whole network attached to it. If I can see it then you bet Google can see it. I extend this offer to critics as well because I have the notion that either they are spending thousands of dollars to maintain their network(s) or they are already compromised as well.

Step 11 Competitor’s Links

Monkey see monkey do, if your competitors can acquire those links then there’s a good chance you can too.  You can install an SEO toolbar with this built in. This task is time-consuming but can be very rewarding because these are going to be the best links you can get. Obviously enough, if they were good enough to get your competitor’s website ranked on the first page then they will be good for your site as well.

Step 12 Black-Hat Techniques for Porn SEO

“If you can’t beat em join em.” After spending several hours reverse engineering almost every porn site on the first two pages of Google, I have found that ALL of them are practicing black-hat techniques, myself included. There’s an old SEO saying that has become the golden rule for Black-Hat techniques; “Anything you could do to get your competitor’s site banned won’t get you banned.” This really means that Google has made sure that you cannot attack your competition by hammering their site with black hat SEO. If it was possible we could easily take out the first ten results real quick. If you think about the algorithms that make this possible it seems very complicated but in actuality, it’s quite simple. This means that any off-page, black-hat SEO that you do cannot harm your site unless it can be traced with a server-side interaction. The most extreme case I witnessed was when Google traced back forum spam campaigns to files that were being pulled off the same server as their main site. They completely removed the site from their index and lost millions of clicks of traffic.

I have found that dedicated servers, located off-shore are well worth the investment (mine is in Russia). From this server, I remotely run programs like Xrumer, ScrapeBox, ScrapeBoard, LFE, Xgen and anything else I can get my hands on. It is highly suggested that you use these proxy IP addresses to help cover up your tracks. These are all very powerful programs but they often fall into the wrong hands and end up getting abused by less than qualified individuals. This ruins the effectiveness. That being said, the people that actually learn to use them correctly can get good results. I mostly use them for link juicing and rarely toward the money site.

As for black-hat software for social media, they don’t really serve a good purpose when optimizing for porn SEO. The reason is because with social media it’s quality, not quantity that matters. You can use programs like Tweetfollowing and Facebook auto posters to assist with your manual SMO task but take it slow because most social media giants can easily detect these programs and will erase your account. This will cause you to loose valuable pages and profiles and all the time spent setting them up. There’s always new tools and programs coming out and developers are constantly striving to keep one step ahead of Google’s next update. The trick is to not get into a hurry, do not take any shortcuts and quadruple check everything before hitting the submit button. Finally, remember the golden rule, make sure that nothing can be traced back to an on-site or server-side connection.

Black-Hat for Porn Update 2014

Not one bit ashamed to admit that I was one of the top black-hatters of my day. With servers in Romania and Moscow running nonstop, I used to get hundreds of thousands of links in just one week.  I wasn’t the only one though as every major tube on the first page of Google did the same. That being said, we all made millions so please, no hard feelings about all the Webspam.  Another update to this is that black-hat can now be used to attack a competitor when in my previous statement I claimed this was not possible.

Step 13 Porn LinkWheel

Here’s a list of some high PR sites that do allow links directly to adult content and adult websites. Again, I suggest you fill these sites up with high-quality content not spun crap. That will make this porn link wheel more of a content link wheel”.

  • Youtube.com
  • Flickr.com
  • Blogger.com
  • Tumblr.com
  • Identica.ca
  • Delicious.com
  • Binklist.com
  • Fotopages.com
  • Twitter.com
  • Sensualwriter.com
  • Blogtur.com
  • Pornlivenews.com
  • Pornblogspace.com
  • Livesexbook.com
  • Kinky-blogging.com
  • Thumblogger.com
  • AdultsBlogging.com
  • Blog.bitcomet.com

Porn LinkWheel (Critics’ Comments)

Really a linkwheel? What is this 2006? Apart from the fact that the list is just plain wrong (since when does Youtube accepts adult material?) most of these websites provide a no-follow link and that won’t help you rank. This is a waste of money, this is not how you get results.

Porn Link Wheels Updated 2014

Youtube doesn’t allow adult material as we all know but you can still have a PG13 channel like Pornhub’s and use this to get social signals, direct traffic and link out to other buffer sites. While many of the sites and posting rules have changed, this is still a practice that you should employ.

How I rank a porn site

First of all, every honest online marketing professional has to admit, that SEO is the only second place to media buying when it comes to porn\adult sites.

Media Buys (Zack’s Comments)

I imagine this is what some of my critics tell clients when he doesn’t deliver enough organic results. “Sorry you’re still on page 10 but we can buy traffic.” Sure media buys are important for many sites in many niches but this article was about SEO some media buys can actually hurt your rankings so this can be a double-edged sword. You need to buy good traffic as to not tarnish your user activity in Google Analytics.

Neutral domain name

It is very hard to find non-spammy blogs, which link back to a porn site. They are either charging hundreds of dollars or are spammy sites just about to be penalized by Google.  Therefore what you need to do is to choose a neutral domain name and have linkable content as well.

Obviously, it only helps if you start a new porn site and will not help with your exact-match domain site you already have. Btw. exact match domains won’t help you much. Don’t believe those domain re-sellers and don’t pay thousands of dollars for an exact match domain. That’s money better spent elsewhere.

It is really beneficial for link building to have a neutral domain name. I can’t stress this enough. But even if you don’t have a neutral domain name there is a way to build quality links.

Domain Name (Zack’s Comments)

The domain name itself plays such very little significance that it’s almost not worth mentioning except for this… choose a domain that is brandable and easy to remember but this is just good all-around marketing.

Linkable content blogs

After you have your neutral domain name you should set up your linkable content blogs. In the case of a porn site, a good neutral domain name example would be temptations.com and a linkable content blog could be a safe-sex advocating blog, adult industry insider blog. sexual health blog and so on.

You should set up these blogs the following way temptations.com/safesex , temptations.com/insider , temptations.com/sexualhealth.

So an ideal SEO-ready porn site should have a neutral domain name, two or more linkable content blogs. This blog should be related to porn but do not have hardcore porn content. This makes link building easy and this is true for every website in a difficult niche.

90% of the link building campaign would target these blogs and with a neutral domain name, 90% of the bloggers would never know, that they are actually linking to a porn site.  So it could be just a regular link building campaign.

The reason why we need two or more linkable content blogs is, that it gives us more targets to build links on.

You might ask, how will links from sexual health, safe sex, video production blogs help my porn site rank?
Well very easy: High domain authority+good  on-page = good rankings
The links from these blogs link back to your linkable content blogs on your domain, which increases your domain authority helping the porn part of your website as well.

High domain authority + good on-page optimized content will get your porn site ranking.

Google determines the relative importance of pages within a domain by internal links. So to help Google tell, that the porn of your website is actually the most important we will place strategical internal links throughout your linkable content blogs to the porn part of your website.

This concentrates all the linkjuice to these pages and tells Google, that these are the most important pages.

Link Networks Zack’s Comments

Link networks are one of the quickest ways to get your site penalized. There are still a few diamonds in the rough out there but 99% of the networks I see are garbage. These days you need not only unique IPs but also unique C-classes, unique registration, code, content, linking and more. Just the slightest SEO footprint can be easily traced. I derive lots of pleasure in uncovering networks.

Targeted Link building

You only need a few targeted links to your hardcore section and if your domain authority is high enough -increased trough link building with the linkable content blogs-  that should be enough.

Gateway blogs

Because even if you have a neutral domain name and linkable content on the site link building to a porn site is pretty difficult.  Therefore I would suggest buying high PR used domains too in addition to other forms of link building. If you are smart about it high PR domains can be cheap and you can get a PR 3-4-5 used domains with a good link portfolio for around $ 100 – $ 150. you set these up as a genuine regular blog about something porn, sex, sexual health, erotica related. With these blogs, you can create some powerful backlinks.

Just make sure to make the necessary precautions if you have more than 5-10 of these. Blog networks are penalized so Whois lock, different Google authors on each blog, unique C class Ips, different Analytics accounts, and webmaster accounts for each and all the rest.

Gateway Blogs (Zack’s Comments)

Again this is just a network of sites that few people can afford and know how to build. I do not suggest this technique unless you already have millions of clicks and therefore, the money it takes to do it right. Hiring the wrong guy for this job could cause irreparable damage and major layoffs in your company.

Discussion marketing

I have a blog post about discussion marketing I suggest reading that first: http://simonsblogpark.com/onlinemarketing/referral-traffic-meets-link-building-discussion-marketing/

So a few tips on how to do effective and non-spammy discussion marketing for a porn site.

  • Posting on porn forums: “Check out these super hot girls here: <link> WOW!”
  • Identifying opinion leaders, popular porn blogs and commenting there (with a link), or partnering with them for a link back in exchange for a little exclusive content from the member’s section of the site.
  • Identifying who is using your videos or pictures (very easy to do it) and sending a cease and desist or link back to us letter to them. Might not work with video syndication websites.
  • Contacting personal bloggers (old high PR domains, men aged 20-35, single) and offering some money in exchange for a sponsored review of the website with a link-back. These websites are guaranteed non-network genuine personal blogs. You just have to find the right targets, who will accept your offer. You can even offer them free membership and some money for the review.
  • Commenting on porn video sites in the comments section with a link.

Discussion Marketing (Zack’s Comments)

This is basically the same as Forum Link Building mentioned above. That being said, this is just one very small part of the process that sometimes seems too labor intensive to be worth doing.

Extra XXX SEO Tips

  • Keep your keyword density around 1% per page
  • Keep a set schedule of tasks for better time management
  • Hire good writers and content managers

Always try to go the extra mile because, in the world of Porn SEO, the difference between the 1st page of Google and the 2nd page is millions of dollars. Now go forth and concur! There are 10 spots on the 1st page so good luck and I hope to see some of you Porn SEOs joining me there real soon!

Link Buying Ain’t Dead Yet!

It’s been a while since my last comprehensive post so I figured I better come out with this epic guide to make up for it. That being said, I teamed up with an old colleague of whom I’ve worked with for over 5 years now in Canada, Romania and the Philippines. You may know him as Kurtov from Pornhub.com, Freeporn.com, Bangyoulater.com or more recently, SillyPlace.net. I brought Kurtov in on this project because the adult industry has always been at the forefront of SEO and link buying techniques, just as they were the first to invent eCommerce with the first online credit card transaction in 1996. Together Kurtov and I have come up with this definitive guide to link buying for the post Panda/Penguin era. We were going to offer this knowledge as an eBook but decided to share the information here to encourage feedback and keep the discussion going.

Is Buying Links Legit?

Google clearly states that buying links for the purpose of manipulating Google ranking is a practice that can get your site penalized if discovered. That being said, the trick is to not leave an SEO footprint behind for them to discover. The fact is that almost all sites that you find on the 1st page of Google got there as a result of their backlinks and most of these sites acquired their links through very similar practices. Link buying still works, post-Penguin and when done right can be compliant with the Google Link Scheme Guidelines.

Why Build Links?

Think of linking as a voting system. One website linking to another can be thought of as one site voting for the other to rank higher in search engines so this means you should be fishing for links daily. Sure social media is big and getting bigger but even Matt Cutts says it could be another 5 years or so before social signals replace links so, in the meantime, you should still do what works now.


Why Build Relevant Links?

The best way to explain relevancy is to use the metaphor of comparing apples and oranges. If a page that talks about oranges, links to another page about oranges, Google applies more weight to the link because it is more relevant than if the link came from a page about apples. That being said, you want to get links from pages that are about the same topic as your page and the more relevant the topic is, the stronger the link will be. There are different levels of relevancy and there are legit ways to find and create relevancy within a site. It’s okay to use your imagination but don’t go too far out on a limb like trying to link an auto insurance site from a blog about women’s shoes.

Glossary to help with the lingo:

Page Rank: (PR) is a number from 1 to 10 given by Google as an overall score for your website.
Alexa Rank:  Alexa.com can be considered a better measuring tool because instead of using several complicated algorithms like Google PR, it only uses one metric; Shear traffic.
Link Juice: is the amount of page rank passed from one page to another through a link.
SERPs: (search engine rank positions) A jargon term referring to where a website is listed in a search engine for a given search term.
Anchor text is the text representing the URL of a link. These are the clickable word(s) that link to another page.
Money Site: The main site that you’ll be promoting in the search engines.
Bot or Spider: is a program sent out from search engines to read and index every page of every website. These bots collect and store this information and use it to evaluate websites. Google named its bot Googlebot.
Keywords: are the search terms you type into a search engine to get a result.
Reciprocal Link: when two pages or websites link to each other.
ABC/3way Linking: When site A links to site B and site B links to site C.
Site Networks A network of websites owned by the same entity.
Link Farms a site or network of sites whose sole purpose is to provide links to manipulate page rank.

Part 1: Getting Started:

Get Some Trading sites

These are additional websites that you can use in negotiation with link trades. Instead of offering links from your money site, you can offer links from these sites in exchange for a link back to your money site. This is known as ABC, or 3-way link trading. Using trading sites can save tons of money and help you stretch your link buying budget.

Where do I get Trading Sites?

Option 1: Build from scratch

  1. Register domains. Domain names with your keywords in them still perform better, however, exact match domains are not necessary. If you will be registering more than 10 domains in the same niche, you will want to register them under different names and also use private registration.
  2. Launch and publish relevant content to the sites. This content must be unique and preferably high in quality. Flash can be copied as long as the titles and descriptions are rewritten to be unique. You can double check your work in Copyscape.com.
  3. You can maintain these sites by publishing content regularly and building the occasional link to them.Option 2: Buy Trading Sites
    The quickest but most expensive way to acquire trading sites is to just buy them. I recommend buying trading sites rather than starting from scratch because they are already established with content, page rank and history.

    1. Look for webmaster forums and online communities to find sites for sale in your niche. Digitalpoint.com covers many niches but you can always find industry specific forums that can render some good deals as well.
    2. Buy from domain auctions such as Sedo, Flippa and Godaddy.
    3. Look for sites that already have Google or Alexa rank, history and SERPs. The higher any of these metrics are, the more you can expect to pay.

Part 2: Keyword Research

Tools to determine the best keywords- The best tool for choosing your keywords is the human brain. Ask yourself, “what would I search for if I was looking for my site, service or product?”. The second best keyword tool is Google’s Keyword Tool. I really don’t suggest using the paid services for this part of the process.
Top tier vs long tail keywords- Top tier keywords will have a higher level of competition and bring in more traffic while long tail keywords are less competitive but bring in less traffic. Choose only a handful of your favorite top tier keywords and keep at least 4 times that amount in longtail keywords.

Part 3: Building the Pipeline of Contacts

The easiest way to find people in your niche is to search Google to see who’s already ranked for your relevant keywords. Systematically go through each website looking for contact information. This could be on-page contact forms, email addresses, chat accounts or phone numbers. If you cant find their contact info on their site, you can always try Whois.net to try to look up the owner.

Keep in mind, the higher the website is ranked, the stronger the link will be, therefore the more compensation they will want in return. If you are on a tight budget or don’t have good trading sites, you may want to dig deep instead of just going after the big fish on the first page.
Dig down to at least page 5 to 10 per keyword, anything past that can be unreliable. Depending on your work style, you can either build a huge list of contacts and once you have your list, start contacting them or contact them as you go. The important thing is that you keep a record of who you’ve contacted, who you’re waiting to hear back from and who you’ve closed deals with.

Keep in mind, the higher the website is ranked, the stronger the link will be, therefore the more compensation they will want in return. If you are on a tight budget or don’t have good trading sites, you may want to dig deep instead of just going after the big fish on the first page.
Dig down to at least page 5 to 10 per keyword, anything past that can be unreliable. Depending on your work style, you can either build a huge list of contacts and once you have your list, start contacting them or contact them as you go. The important thing is that you keep a record of who you’ve contacted, who you’re waiting to hear back from and who you’ve closed deals with.

Organizing contacts
Some people choose to use CRM software for this like Brightedge.com or RavenTools.com but you can just as easily use Excel or Google Drive to track this part of the process for free. Create a spreadsheet and organize it like this:


Freeze the top row because you’ll fill the above the fold section pretty quick, so it’s nice to always be able to see the top panel no matter how deep you are in your file. You can do this in Excel by going under View -> Freeze Panes -> Freeze Top Row.

Here’s the explanation for each row:
URL- Is the site that you found
Keyword- Is the term you searched
Found On Page- Is what page of the search engine you found the website on
PR- Is the Google page rank
Contact info- Usually it’s an email, sometimes a Skype, ICQ, MSN messenger, AIM, or phone number. I’ve noticed the types of contact info people use varies from industry to industry.
Comments- I like to make little notes of anything specific or unusual about the site or conversation I had with the webmaster. Maybe “Price was too high” “Not willing to trade” “Wants me to contact him next month”. Something like that.
Deal, Pending, and No deal- As you can see I marked each contact with a different color so that I can label a whole row based on the outcome of the conversation with the webmaster. You can put more details and notes in there if you like. Sometimes I add a “contact next month” one if I’ve gone over my budget or if the webmaster isn’t currently selling or trading.

Getting on webmaster forums

Search in Google to find webmaster forums related to your site. This is a great way to network and find other webmasters to trade and buy links with.

Part 4: Valuations and Negotiations

When appraising the value of a link, there are certain factors of a website that make it more or less valuable. Some of the main metrics are:

Content- Get links from sites that have high-quality content. In the world of SEO content is still king, meaning higher quality sites will pass higher quality authority when they link to you.

Relevancy- If content is king, then relevance is his queen. The more relevant a site is, the more authority and link juice it will pass.

Page rank– Page rank is not the sole determining factor (neither is any one metric) there are many websites with a page rank of 2 that get millions of clicks while some page rank 5’s only get a few thousand clicks.

Alexa Rank– Unlike page rank, you will never find a site with a good Alexa ranking that does not get millions of clicks, therefore, Alexa ranking is a more accurate measure of a site’s traffic but not its authority.

Domain Age– The age of a domain directly relates to the authority of a domain. Older domains are likely to get more love from Google.

SERPs– The most valuable links you can get are from the sites that already rank high for your keywords. These links are by far more valuable than any high PR or high Alexa sites.

In/outbound links- You should also bring into consideration the amount of links pointing to the domain and the amount of links pointing out from it. The reason is because the link juice of a page will be diluted based on the amount of outbound links it has. For example; if a page has 100 outbound links each link will only get 1% of the link juice but if the page only has two links, each link will get 50% of the link juice.

Network Links/Link Farms– When considering a trade or purchase on a network of websites the most important thing to look for is any SEO footprint or something that could connect the sites together. In other words, you don’t want the sites to be identifiable as a network. Instead, they must appear to be individual sites that are not connected.
Here’s what you need to look for to identify a network of websites…

IP address- A bunch of sites all being hosted from the same IP is a dead -giveaway. Each site should use its own IP address instead of sharing. You can check the IP of a site by using an online IP checking tool like that can check up to 10 sites at once.

Duplicate Content- Run a quick scan of the site using Copyscape.com to make sure they haven’t posted the same content on the other sites in their network or snagged the content from other sites.

Duplicate Links- Some website networks will post the same links in the same order on every website in the network and this also leaves a traceable footprint. Copyscape.com can also identify these.

Watch Out for Link Farms

Sharing IPs and duplicate content are dead giveaways so do your due diligence to make sure the site(s) you are buying links from is not part of a network of sites. You will surely come across these as there are people out there that build these networks of sites just for the sole purpose of selling links.

Check Their Backlinks Too

Since link building is the name of the game, why not look at what sites link to your trading partner to help gauge the value of the trade. You will want to do a deep analysis of their backlink profile by using tools such as Ahrefs.com or OpenSiteExplorer.org. Check to make sure they have high-quality links pointing to them and be on the lookout for spammy links as well. If a site has tons of spammy links pointing to them, you don’t want them to link to you.

Link Purchase Terms

Try to negotiate your deals for at least 1 year instead of month to month and the main reason is because links can take up to 3 months before they affect your SEO and up to 1 year before they become seasoned. Furthermore, you don’t want to rack up a bunch of monthly charges that will exhaust your budget and keep you from acquiring new link deals.

Closing the Deal

When negotiating a link trade, try to come to a mutually beneficial agreement. There are different levels of sites ranging from low quality, low traffic to high-quality high traffic but the best way to evaluate a trade is to appraise the value of the sites so you can make a fair trade and sometimes this means you may need to bundle sites together. There are countless situations that can arise but one common example is if you want a link from a site with an Alexa ranking of 10,000 but you don’t have a comparable site to give him in return, then you can offer a few less trafficked sites in exchange. In other words, it’s common that webmasters will trade equal valued sites. However, sometimes other factors such as domain age, SERPs, PR or how frequently content is being updated, could be considered when a straight trade won’t cut it.

Only offer to buy links as a last resort, when all attempts to trade have failed. You’ll want to set aside a monthly budget for buying links, and once you see your traffic increase, you can increase your budget accordingly.

Part 5: Adding the Links in a Penguin-Friendly Way Don’t Add All the Links at Once

penguin-linksGoogle likes natural progression of links being added to your site. If you’re periodically getting large clumps of links pointing to you, it looks unnatural and is not good SEO practice. Remember as a site grows, more and more people will find out about it and link to it naturally. That’s why adding large amounts of links to your site needs to mimic this process. Don’t add a ton of links one month and very few the next. Keep a consistent and progressive schedule. If you buy a large package of links, it is very common to request that the links are added gradually and not all at once.

Anchor Text Diversity

Don’t exceed more than 15% of your anchors having exact match anchor text. Use your brand name, domain name or even the full http: raw link and make sure that the keyword that you are trying to target is in the nearby text and this way Google will contribute it as a link and a citation.

Placing the Links on the Site

Follow Googles link scheme guidelines by not putting links in the footer, site-wide sidebar or on the links page. It’s been known for years that footer links, links page links, and blogroll links are very low in value but in this post-Penguin era, they can even hurt you. The most ideal place to put your link, even though it may not always be possible, is inside the body of the page, inside the text. Depending on the type of site you are getting the link from, there may be other options. For example, if you are getting a link from one tube site to another, some of the strongest and most natural links are in the form of video embeds. If it’s a photo site then get a link from the image description or even insert the image source from your site. If it’s a blog, offer to contribute a post and put your link in the body of the article. Things to avoid are site-wide links, blogroll, footer or a links page. Links pages are also referred to as friends, sponsors, and other terms but stay away because Google knows what that page is all about and getting links from these pages will surely blow your cover with Google.

Part 6: Stay Consistent With Your Strategy

This is important because Google tracks the rate at which the links are being added and are looking for “unnatural” behavior in link flow. As a website grows and becomes more popular there will be a naturally increasing trend of incoming links to the website, so your strategy should be consistent to emulate this natural behavior. Therefore, as your website grows, you should increase your budget and link building efforts accordingly.

Manual Link Building vs Automated Software

SEOs like myself got away with using automated link building tools like SeNuke, Scrapebox, Xrumer and more but those days are long gone! I used to have servers hosted in Moscow where I would run software 24 hours a day building hundreds of thousands of spammy (black-hat) links and this helped me dominate the SERPs for many years and in many different niches. I would even use programs like TheBestSpinner.com to rewrite aka spin articles so I could then post the content over and over to different sites. I stopped all black-hat activities in 2009 but there are still many companies, (mostly overseas) that still use these automated tools.

Adding links too fast, using black-hat tools and not following these rules will make it obvious to Google that you are trying to manipulate their algorithms. Hear what Matt Cutts, the chief engineer on the Google Webspam Team has to say about it.

Link Monitoring

You will want to check your backlinks on a regular basis. There are many tools out there like RavenTools.com and  SearchEngineWatch.com that will automatically check your backlinks and notify you if one has been removed. If you don’t want to pay monthly fees for these kind of tools, you can just hire someone on Odesk to code you a little script that will do the same thing as suggested by this Moz user. Webmasters will sometimes remove your links by accident and even intentionally so make sure you run a check once a week or so. I’ll even do manual checks to make sure they haven’t moved me to the footer or something like that.

Tracking Multiple Domains and/or Subdomains in Google Analytics

blindfolded-man-subdomainTo Properly track the visitors of your site is the first and foremost critical step of collecting reconnaissance traffic data. Without it, you’re lost like a blind man in an orgy trying to feel things out. There are no clear instructions for installing Google Analytics to track multiple subdomains or two different domains in the same profile. Rather, there are several different ways to get the job done and the method you choose will greatly effect your reports and the ability to accurately monitor your traffic. To achieve the deepest crawling and render the most thorough report, I suggest the use of these two methods.

  1. Cross-domain tracking
  2. Filter modifications  

Step 1. Cross-domain Tracking Across a Domain and Its Subdomains

The default settings for Google Analytics are to track one single domain at a time so if we want to track any subdomains of the top level domain we will need to modify the GA code snippet so it will show which subdomain the visitor entered the site from or if they navigate to other subdomains within the site. Luckily, all subdomains share the same cookies making this easier to implement.

I will use the examples below in my demonstration:




For this setup, you simply put a . in front of the domain to enable cookie access to any and all subdomains. If using the traditional GA code use the modification I used below.

Asynchronous syntax

var _gaq = _gaq || [];

_gaq.push([‘_setAccount’, ‘UA-12345-1’]);

_gaq.push([‘_setDomainName’, ‘.example-testsite.com’]);


Traditional (ga.js) syntax

var pageTracker = _gat._getTracker(UA-12345-1);



Again, no changes to the forms or links will be needed as they all share the same cookies as the top level domain. If you need a working example, you can look at the GA code in the header and the code in the links of TheLeadTree.com and LeadTree.org to see how Ive set it up in the past.

Step 2. Modifying a Cross-Domain Profile With Filters

subdomain-setupWithout this step, you will only be able to see the URI in your content reports and not the domain or subdomain. So if someone visits newyork.example-testsite.com/females, you will only see /females/ in the report with no indication of which page is for which domain. This is why we want to tell GA to show us the full URL and not just the last part of the URI. We do this by adding a filter.

  1. Go to the settings page of the profile and select Add Filter.
  2. Select Add New Filter and give it a relevant name.
  3. Select Custom Filter and select Advanced on the Filter type settings.
  4. Under Advanced settings: FieldA should be set to Hostname and FieldB should be set to Request URI.
  5. Set the values for both Field A and Field B to (.*), which is an expression that captures all characters.
  6. Set the Output To > Constructor option to Request URI and provide $A1$B1 as the value for that choice.

You will now have the most comprehensive reports that will give you a deeper insight on how traffic navigates through the different subdomains of your site!

SEO Karma: As always, don’t forget to show some Google love and like, tweet, plus or Digg this page if you found the information to be helpful.


Citations Replacing Link Building?


citations-for-search-engine-optimizationCitations are simply mentions of your company’s website or brand on another website, regardless if you create a link or not. Google’s algorithms have evolved so much that they don’t even need a link to be able to read the content, judge the relevancy and attribute that to the mention of a site or business. Citation building actually got its start back in 2009 when Google tweaked their algos to increase rankings of a local listing in Google Places for Business if the business is cited on another website. The most effective citation building for local SEO, contains exact matching information such as, phone number and address.

Citations Now Work for Normal SERPs Outside of Local Listings!

Now citations are having the same impact on regular SERPs, not just local listings. Here’s how it works, just mention the name of the company then the keywords that describe what the company is about. Since I’m currently working on AdultSearch.com, I’ll use this site as an example. Find any personal blog, forum, social media platform or site that talks about escorts and simply mention [escort classified listings] and the name of our company or if I want to boost one of our city pages like Atlanta, I’ll find a local ATL site and try to mention the words [Atlanta escorts] and [adutlsearch.com]. The proximity of the words on the page and the proximity of the keywords in relation to the brand name or site name can affect the quality of the citation so it best to keep the keywords and the mention in the same sentence or at least the sentence before or after. NOTE: Citation building alone can not help target certain pages as landing pages or as the canonical page for a certain keyword. For that traditional SEO is needed but once the correct page is on the radar, citations can do the rest! So to answer the question, will citations replace links? is NO, at least not yet. Links are still very critical for the ranking process.

places to start getting citations

Press Releases
Directories (local or industry specific)
City Search
Best of the Web
Insider Pages
Hot Frog

Like usual, want to encourage conversation and interaction so please feel free to ask questions and leave comments about citation building below.