Google Adult Safety Algorithm Update

the_worst_part_of_censorship_isWithout any official announcement, Google rolled out a new algorithm update that changes the way adult websites are ranked and included new adult safety features in their SafeSearch setting in Google Images. This is a major update that impacts adult SEO and Google quietly deployed it on December the 11th 2012. This new algo update affects searches that do not specifically or exclusively apply to a porn query. Even when you search for the KW [pussy] in Google or Images, you no longer see porn and when you search for escorts in Google Images, you will no longer get porn results either. By the way, I just realized Bing Images is actually way better than Google Images anyway; Thanks Google for helping me discover this.

Here’s what one Google rep had to say about it

We are not censoring any adult content, and want to show users exactly what they are looking for but we aim not to show sexually-explicit results unless a user is specifically searching for them. We use algorithms to select the most relevant results for a given query. If you’re looking for adult content, you can find it without having to change the default setting you just may need to be more explicit in your query if your search terms are potentially ambiguous. The image search settings now work the same way as in Web search.

How big is this update? Its F$%#ing HUGE!

In comparison to Panda and Penguin, the SafeSearch algorithm update will impact a larger portion of Googles results. This is because over 1/3rd of all searches are adult related so this update has the potential to affect much more than the usual 1% to 2% that Google normally reports.

Winners & Losers

Winners: Winners in this update are online sex stores like because now if you search for stuff like sex toys, you will no longer get porn of girls using sex toys. Instead, you will get results from online sex stores. Expect traffic to migrate from porn sites and end up going to online sex stores.

Losers: Everyone that used to get tons of traffic from Google Images.


Google who preaches net neutrality is now censoring adult-related results and it could be a double-edged sword as this could lead to the opportunity for an Adult Search engine to steal 1/3 of Googles traffic!

Here’s what people are saying about the SafeSearch update on Reddit. A lot of people are clearly not happy and neither are the people on the Google Support Forum. While the ability to turn this off may arise if people complain enough, the impact this has on adult Web searches will not be undone so get used to the new Google that gives you results that they want you to see and not the ones you are looking for.

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