Above the Fold Page Layout Algorithm Update

Above the Fold Page Layout Algorithm Update

google-ad-layout-penalty

Matt Cutts has been in a telling mood! He made a post on Google Webmaster Central Blog titled Page Layout Algorithm Improvement where he said, sites that don’t have much content “above-the-fold” can be affected by this change. This is why the SEO community is calling this the Above the Fold Page Layout Algorithm Update. Shortly after publishing his blog post, Cutts posted this tweet

Minor weather report: Update of goo.gl/OpIDL launching today. ~0.7% of English queries noticeably affected.

— Matt Cutts (@mattcutts) October 9, 2012

What is the Page Layout Algo All About?

Basically, this means that websites that have too many ads, affiliate links, and even outbound links above the fold will be negativity by this update. The area above the fold of your website should be reserved for content and preferably the content that the user who landed on that page was looking for.

How to Recover if you Were Affected

Simple, just move your ads below the fold. It’s okay if you have 1 or 2 small ads up there but really you should put your content first and then place your ads toward the bottom of the page. You will probably have to sacrifice conversions because your ads will be less visible. That being said, Google also tracks page scrolling and will reward you if the user scrolls through the whole page so the object should be to give the user what they want above the fold and then entice them to scroll down to finish checking out the rest of the content and to check out your ads. This is a bit trickier for porn sites but I feel like this update will have a heavy impact on porn SEO.

Again, you should not have to remove all ads or outbound links that are above the fold just minimize them. Here’s what Matt Cutts said about this: This algorithmic change does not affect sites who place ads above-the-fold to a normal degree.

Google Algo Change Reduces Low Quality Exact Match Domains

Google Algo Change Reduces Low Quality Exact Match Domains

emd-google-algo-update

Matt Cutts, head of Google’s webspam team announced a new algorithm update that targets Exact Match Domains (EMDs). According to Cutts, this change will affect .06% of US based English search results.

Here are the two Tweets he sent out warning about it:

Minor weather report: small upcoming Google algo change will reduce low-quality exact-match domains in search results. — Matt Cutts (@mattcutts) September 28, 2012

———————————-

New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.

— Matt Cutts (@mattcutts) September 28, 2012

———————————-

In his tweet, Cutts used the words low-quality exact-match domains so this means if your EMD has good quality Panda-friendly content and Penguin-friendly links then don’t worry but if your EMD relies on the keywords being in the domain as a substitute for quality content, then you will more than likely be affected.

It’s not like Google is punishing EMDs instead, they are just enhancing the algorithms to remove the special privileges that EMDs have enjoyed. You used to be able to register an EMD and rank for that keyword even if the site is low quality but these days are now over.

Does This Mean EMDs Suck Now?

Not at all, it just means that having an EMD doesn’t guarantee rankings. You will now need to optimize your EMDs more and provide high-quality content just like any other domain.

Will This Affect The Value of EMDs?

Yes, they are now worth less money because they will require the same amount of optimization and effort as any other domain. The easy days of buying an EMD and ranking based on that alone are over.

Are EMDs Still Better?

Maybe even Matt Cutts himself couldn’t answer that question in absolutes but here’s my take on it. I say that they are still slightly better than a non-exact-match domain in this sense. Let’s say you have two exactly identical websites except that one is an EMD and the other is not. If all other factors were equal, then the EMD would surely outrank the non-EMD because they have just one more small factor. So EMDs are still good, they are not being punished, instead, they just aren’t being treated with the special privileges that they used to be treated with.

EMD Algorithm Update Recovery and Survival

All of my EMDs survived this update because I always posted Panda-friendly, only got Penguin-Friendly links and in addition, I think the social media integration helped to legitimize the sites as well. Things like a Youtube channel, Twitter account, and FB page helped to prevent the sites from being affected. One example is InvestinGreenEnergy.com still ranks where it did last month.

Hope this helps to clear up some of the confusion surrounding the new algo updates and please let me know if I left anything out or if you have any questions or comments.

Does Google Crawl Google Drive? and Should a SEO Use it?

Google crawls Google Drive for SEO

As an SEO that manages teams of link builders, social media optimizers, bookmarkers and article writers, this question has become paramount to the way I manage my SEO reports.  My short answer is yes, Google can spy on your docs stored within Google Drive and therefore, you should not use this service for managing your SEO reports. Especially when you are managing large websites where millions of dollars are at stake. That being said, do not use Google Drive (formerly Docs) or even Gmail for SEO reports especially, when it comes to linkwheels and link networks.

Let’s take a lesson from other cloud-based services like MegaUpload getting shut down or how about what’s happening right now with RapidShare. TorrentFreak leaked this Rapidshare Internal Manifesto that outlines how they crawl your cloud-based files and can seize the content and terminate your account on the suspension that it violates a registered copyright. Bullshit laws not only allow Google to spy on your content but actually forces them to and here’s why:

“Services should terminate account holders or subscribers not merely upon proof that they are infringers but when sufficient copyright holders have called their conduct into question. In such cases, services deserve an explanation from the users as to why the suspicions are unfounded.”

Now thanks to laws like the Digital Millennium Copyright Act (DMCA) and the completely unconstitutional Cyber Intelligence Sharing and Protection Act (CISPA), cloud-based services like Google Drive will have no choice but to spy on your files! Even though Google supported Net Neutrality back in 2006 when they were still cool, they have now given their FULL support for CISPA along with these 800+ other major companies. Of course, the attempts to pass CISPA have failed so far but they will just change a few words, give it a new name and keep trying until it finally passes.

Here’s a sentence I snagged from Googles copyright and protection policies:

We provide information to help copyright holders manage their intellectual property online. If you think somebody is violating your copyrights and want to notify us, you can find information about submitting notices and Google’s policy about responding to notices in our Help Center.

Paranoid yet? Well, your paranoia is not unfounded because in Google’s new all-encompassing privacy policy that applies to ALL Google services they straight up tell you that they can and will use any and all information you provide.

Information we get from your use of our services. We may collect information about the services that you use and how you use them, like when you visit a website that uses our advertising services or you view and interact with our ads and content.

Read carefully, especially the part where it says to interact with our ads and content that means the SERPs too. Obviously, I have no proof that Google is actively using the information in your Docs aka Google Drive but this proves that they can if they want to. You must understand that the Google Ranking Algorithms are the most valued asset Google has and they will do anything to protect and enhance these algorithms. Even if that means scanning your Drive.

Google_Spies_On_You

Google Spies on Your Gmail Too

Most people have already realized that Google crawls Gmail as well. Just send someone an email about a mortgage and you will start seeing mortgage-related advertisements in your Gmail. They use keyword scanning bots to scan all the content of your incoming and outgoing messages and when the bots find something that is related to an ad, they then display those types of ads in your inbox. Furthermore, Google even crawls your email attachments. I’ve tested this on several occasions where I will not mention anything about the targeted advertisement keyword, yet I’ll attach a keyword rich document to the email and I will still get related ads. This is why I also strongly advise against using Gmail to send SEO reports and especially if you are going to send a list of websites that are part of a linkwheel or network.

The Future of Liberty in a Modern World

The Future of Liberty in a Modern World

constitution-of-the-united-states-of-america

lib·er·ty /ˈlibərtē/
Noun:

The state of being free within society from oppressive restrictions imposed by authority on one’s way of life.
An instance of this; a right or privilege, esp. a statutory one.

Synonyms:
freedom license license independence

_________________________________________________

Most of you already know what liberty is but just for clarity of understanding my point, I’ll say that the golden rule of liberty is that it protects rights that all human beings should be born with, but the catch is that these rights of liberty should never obstruct the rights of others. What does this mean?

If you don’t like gay marriage then don’t marry a gay person, if you don’t like abortion then don’t get an abortion, if you don’t like drugs then don’t use them, if you don’t like a certain type of sex then don’t have it , if you don’t like porn then don’t watch it and if you don’t like cigarettes then don’t smoke them but if you don’t like your rights being taken away then don’t vote to take away other peoples rights!

This code of liberty should be universal and every human should learn these manors in modern day society if we are to all get along as Rodney put it. As the global population grows, the world gets smaller and resources will become more scarce. This means some of our freedoms may become hindrances to others. Unless you think the world is going to end this December 21st, 2012, you might as well start thinking about how our liberties will be affected in the future. Which, in the scheme of things, could be tens of thousands of years all the way to 6 billion more years (enough time for dinosaurs or humans to evolve and become extinct 60 more times). I’m the most anti-regulation, anti-government kinda guy you’ll ever meet, I even got an Anarchy tattoo on my left ankle when I was 13 just to let people know I thought the government was unfair but If we are to survive and thrive in this world over the upcoming millennia, we must take extra precautions to not break this golden rule of Liberty.

How Does This Apply in the Modern World?

If you live in a modern-day, developing country that is overpopulated like India, China, Philippines or Indonesia and you decide to have ten children, then you will surely contribute to the suffering of others. In this situation, the right to have more children than you can support must be limited or it could lead to massive genocide. I have lived in India and the Philippines since 2006 and have visited China on several occasions. They are reaching maximum capacity and cannot sustain their rate of growth. Can you think of any other freedoms that we might have to loose as our world becomes smaller? Also feel free to list some freedoms that we should never sacrifice no matter what.

How to Use the Pagination Tags Rel= next and rel= prev

How to use Pagination Tags

Rel= next and rel= prev are brand new tags that Google just came up with to fix the dreaded pagination duplicate problem.

Here’s How to Use rel=next and rel=prev

The URLs below will be our example of how to implement this long awaited Google meta tag for Pagination content

http://www.yoursite.com/content-part1.html

http://www.yoursite.com/content-part2.html

http://www.yoursite.com/content-part3.html

http://www.yoursite.com/content-part4.html

pagination-tag-seo-300x218Step 1. On the first page of your pagination which in this case is http://www.yoursite.com/content-part1.html put the following markup in your <head>

<link rel="next" href="http://www.yoursite.com/content-part2.html">

Obviously, you don’t need to use rel=prev on the first page :-)

Step 2. On the next two pages in our example, you will include the previous page in the sequence and the next page by including both links in your markup as I have done below

<link rel="prev" href="http://www.yoursite.com/content-part1.html">
<link rel="next" href="http://www.yoursite.com/content-part3.html">

Step 3. Then on the last pagination page which is http://www.example.com/content-part4.html> you just use the previous link, as there is no next :-)

That’s it! No further adjustments needed, just a give it a few weeks for the duplicate titles to disappear in Google Webmaster Tools.

The Old School Solution

I initially wrote this post on August 8th, 2011 about Pagination Pages Causing Duplicate Content because, before the new Pagination tag that Google announced on August 15th of 2011, there was just too much misinformation out there on this topic.  (Spooky, were they reading my blog???)  Previously, not even Google gave straight answers on how to deal with it. Just look at the way a Google employee handled the question here on their webmaster’s support forum about duplicate pagination content.  Don’t you just love how Google always dances around the answers? Sometimes they make you read between the lines and sometimes they completely leave you clueless. Moving on, pagination pages create duplicate content and give you a bad mark in Google Webmaster tools for duplicate titles. Just 5 days after I posted this article, Google added this Pagination solution to WMT help section. That being said,  if you are interested in how I used to solve the problem, keep reading below.

indexing-through-pagination-pagesPrevent Pagination Junk

Part of the reason it is so difficult to answer the question is because not all sites are the same and in some cases, people might actually want to index their pagination pages and in other cases they just want them followed.

The objective is to guide the bots to the content that you want them to see and keep them away from redundant and duplicate content that is inevitably produced by many CMSs.

duplicate-content-pagination-194x300That being said, I suggest a couple of measures that in combination will work for at least 90% of all pagination duplicate content problems

1. Use the <META NAME=ROBOTS CONTENT=NOINDEX, FOLLOW> tag in the header of all your pagination pages except for the first page as you will want to get that one indexed as the category page. This allows for indexing through the pagination without actually indexing the pagination page itself.

2. Whether or not you want the pagination pages indexed or not I still suggest you use a script that rewrites your pagination titles to legitimize them. Just because Google is not indexing them, they are still crawling, following and using the data in their algorithms. Using a technique that I have seen favored by Googles video search results that they use on Youtube, simply rewrite your titles like this

Domainname.com | Category Name | Page 2 of 49

Again that was the old way of doing things prior to August 15th 20011 and now you can block duplicate content caused by pagination pages with the very simple Pagination tags, rel=“next” and rel=“prev”.

Penguin 2.0 Friendly Porn Links

SEO for porn sites

A quick description of a Penguin Friendly Porn Link would be any link that that is embedded within unique, relevant content instead of site-wide links found in the header, footer, and sidebar of a site. You also want to avoid links from networks that have obvious SEO footprints like sharing IPs, PHP scripts that tie sites together and CopyScape failed content.

What to look for when acquiring links

Stop throwing your money away on worthless links, a large majority of porn links being offered out there are worthless. Porn SEO has changed a lot with the first Penguin and its shuffling up again with the Penguin 2.0. The old days of just throwing tons of money at link buying without regard to where and how you are linking are over. Buying links from sloppy networks of spammy sites just aren’t gonna cut it any longer. Here’s what makes our network different

      • Sites must have unique IPs across different C-classes
      • Sites must be manually managed
      •  Absolutely no SEO footprint
      • Site’s content and/or articles are Panda-friendly and Copyscape verified
      • Get contextual links
      • Target aged sites
      • Target sites that rank for long tail keyword searches
      • No sitewide links
      • No blogroll links
      • No footer

Alternatives to Link Buying

Buffer sites: As outlined in a previous Porn SEO post, buffer sites or pages do not contain graphic material but link back to your money site. This means they can be shared in social media or any place where adult content may otherwise have been censored. This is can be helpful to diversify your link profile as well as getting link juice and social signals from places you never thought possible for porn sites.

Produce and syndicate content: Allow video embeds of existing tube content. Write blogs, reviews, articles press releases and more.

*Bonus: Adult Social Signals

Do social trades with other high ranking members across social media platforms.

Your Adult Website Needs High-Quality Links

High-quality links are what the Penguin Updates are all about.

Does Google Want to Disarm America?

Google Disarming America

google-anti-gun-propgandaGoogle just posted this very disturbing article outlining Global gun trade. I don’t support what  Eisenhower referred to as the military-industrial complex or violence but I do support civilian ownership of guns. We already know what happens when you prohibit guns, then only the military and bad guys have them, leaving the civilian population unable to protect themselves from local crime, invasions or worse yet, protection from a military-state government.

Right to Bare Arms

Just in case anyone forgot, our 2nd Amendment to the Constitution of the United States of America provides individual right to possess a firearm, unconnected to service in a militia and to use that arm for traditionally lawful purposes, such as self-defense within the home. I don’t want to be your stereotypical American but I have many reasons for wanting to keep the 2nd Amendment intact. Being able to bare arms to protect one’s person and property is legally classified as a natural right.

In the video below they mention that 74% of all guns are civilian owned but they use examples of wars in underdeveloped countries like Africa or Mexico’s drug war to demonize guns in general. These guns are owned by governments, military, and militias which, also accounts for 90% of gun related deaths. People don’t just go around shooting each other, only governments and corrupt politicians do that. It’s a fact that people are safer with civilian gun ownership.

crime-vs-gunsGoogle, Guns & Politics

Why is Google getting involved in these politics in the first place? They have no business lobbying in global politics that concern our personal freedoms. It’s very disconcerting to see Google getting involved with this type of propaganda. I’d even go a step further to say that Google is overstepping their boundaries and committing corporatism by using their power and money to try to influence laws that will take away our basic rights.

Google Anti-Gun Video

UN-American Disarmament Plan

Stand strong my fellow Americans as well as other citizens of the world because there are big plans from the UN, US, and international powers to disarm American civilians and the whole world. Heres the Official UN Disarmament Plan (PDF). You should definitely read this report on “Complete disarmament” of the American people from HangTheBankers.com.

Why Google Bought Wildfire

Why Google Bought the Wildfire App

 

google-buys-wildfireappGoogle announced the acquisition of Wildfire on the Official  Google blog. Wildfireapp.com is a social media optimization tool/software that allows you to manage all of your social media campaigns from one platform. You can run ads, create and manage pages, conduct mass messaging and track the performance of your social media efforts with analytics and monitoring tools all from one location. The financial details of the acquisition were not disclosed however, The Wall Street Journal reported that Google paid somewhere around $250 million.

Google Still Behind in Social Media

Google throws yet more money at its going social efforts by buying Wildfire but this one might pay off. Google keeps striking out at creating a social media platform that people will actually use but at least they can buy the most powerful social media marketing tool as a way to get their nose under the tents of sites like Facebook, Twitter, Pinterest, and Linkedin. Wildfire also works with Google’s own Plus. Nonetheless, this was a smart move for Google to be able to expand their ad reach while at the same time, gaining deeper access to the data generated from social signals and fresh content created across social media platforms.

Prior to acquiring Wildfire, Google placed made offers to buy BuddyMedia but was outbid by Salesforce.com who ended up paying $700 million. All this is just further evidence of the increasing importance of SMO and social signals in your SEO campaign. Still not sure what Wildfireapp is or how it works? Check out this video below that I snagged from their site

What Exactly is Wildfire?

Wildfire founders Victoria Ransom and partner Alain Chuard

wildfire-founders

Google’s Project Glass is Badass

Google_Glass_Is_Badass

Google announces their newest pet project. The newest product is a pair of glasses that provide a virtual interface to your mobile devices. Previously named Project Glass, this product is straight out of a SciFi movie and promises to bring us leaps and bounds into the future. For years I’ve been wanting a computer with a full interface like this; Then I could build and optimize websites while sitting in a rocking chair eating a ham sandwich.

Here’s their Official Project Glass Plus page and below is the video they put to together to illustrate the possibilities. You gotta admit, project glass is bad ass.

Googles Project Glass Video Shot in NYC

Project Glass Live Demonstration

This is one of the coolest ways to demo a new product!

Dont Copy Images or Google Will Get You (SEO tip)

Don't steal images or Google will Penalize you

Google really sees all! Just drag and drop a picture from your desktop into Google Images and Google will show you where the original came from as well as all the other sites that reposted the same image. This even works if you have cropped or modified the image!

Google rewards sites that use unique images while copied images hijacked off someone else’s website can bring your site’s authority down. The lesson here is to buy or create your own images as much as possible and Google will reward you with better rankings and more traffic. I know, it’s tough but there really arent any good shortcuts for producing high quality, unique content. This really sucks because I’m a true image kleptomaniac so do as I say, not as I do! Lastly, this brings up the question of what if any changes this will have on Thumbnail Picture Galleries and Porn SEO.

Drag and drop an image from your desktop directly into the search window of Google images. This works in Chrome, Firefox and IE.

dragging and dropping images to google search

Next, you will see the all the places where the image has been posted.

why you shouldnt copy images from google