SMO Outsourcing

social media optimization outsourcingSocial Media Optimization Outsourcing a.k.a. SMO Outsourcing makes the world of sense. The reason for this is because it’s just not feasible to pay American salaries to have an employee stumble around on his or her Facebook account all day but if the employee is based in Romania, India or the Philippines you can pay pennies on the dollar and actually make a nice return on your investment!

Everyone agrees that social media is where it’s at. You can thank Mark Zuckerburg, the world’s youngest billionaire because the average internet user spends most of their time on social media websites like Facebook, Twitter, Friendster, Blackplanet and yes even Myspace, which still brings some good link juice. That being said, it shouldn’t be hard to imagine how this can benefit your company.

Offshore SMO Outsourcing

While Google still gets more unique visitors per day, statistics show that people actually spend more time on Facebook than any other website on the web, overtaking Google for the first time in 2010. Now it’s time to put this into perspective. With social media comes social targeting and it’s just this way of thinking that got VCs to front hundreds of millions of dollars to help develop social media sites worldwide. See with social targeting you can easily identify and deliver content to a highly targeted audience and it even works for ultra specific niches.

Of course, if you are just selling online games then almost everyone is a target and Farmville is proof of that with over $300 million in annual revenues their first year. Another wide open target is muscle building products because you can target any male between the ages of 18 to 45 and see great results but how about something much more specific like b2b selling in an industry like insurance? That should be much harder, right?

WRONG, think again, SMO Outsourcing works for that too!

I have recently put this to the test by searching social media platforms to find professionals associated with the insurance industry. I easily found tens of thousands of professionals and ended up selling them insurance leads. No matter what your product or service is, SMO outsourcing can increase your revenues.

How to Outsource SMO Work

It’s a lot easier than you think. The reason is because in developing countries like India, Philippines, and Romania the younger, college-aged generation tends to be complete internet junkies, trying to reach out to the rest of the world via social media. You can go to any of these countries and it will be hard to find anyone between the ages of 18 to 25 that doesn’t already have a Facebook, Twitter, Friendster, or Hi5 account. This makes recruiting and training an SMO outsourcing team super easy because they are already familiar with the sites so all you have to do is channel their social media activities in the right direction.

I have been assembling and managing SMO outsourcing teams in Romania, India and the Philippines for years now and with great results. Some of my most recent social media campaigns resulted in hundreds of thousands of clicks to my customers’ sites and huge increases in revenues. To find out more about Social Media Marketing services or for a free consultation on SMO outsourcing, contact me directly by visiting my contact page.

Is Buying +1s Good for SEO? Buy Plus Ones

+1-metricsThe Plus One service I utilize is listed here on my SEO software, Tools, and Services page. While waiting for your +1s to be delivered here’s a tried and tested guide on how to buy Plus Ones. The best way to find out the impact of a Plus One campaign is to take a look in the Google Webmaster Tools section called +1 Metrics. There you will find a glimpse of how Google collects +1 data and uses it to aid their search results.

There you will also find Search Impact, Activity and Audience and definitely check out the +1 Metrics FAQs too. Without getting too far into the explanation I can easily sum it up by saying Google’s Plus one algorithms include measuring the value of the +1 by the user’s activity.  In other words, if someone with a weak Google Plus profile pluses a page and then never comes back, it’s a very weak + but if the Google account they are Plus-ing from has many friends, followers, and activity and on top of that they continue to revisit the site, then it will boost your SERPs faster than links.

The best search engine algorithms are always the simplest. The +1 system isn’t 100% spam proof but they have found a simple way to combat it by using data that is hard to replicate or automate. In the beginning, Google floundered in the social search arena but this time they found a way to 1up (no pun intended) Bing’s social search.

Buy +1s From a Trusted Network

This being said, it looks like the best way to buy +1s is to make sure the network of Google accounts are PVA and not only look authentic but also have natural behavior in their Google Plus profile as well as other Google services. Here are a few tips of what a good +1 looks like. Many friends followers and recent posts on Plus and some have even suggested to setup blogger, Youtube, search history even email activity can build power and legitimacy to a Google account. As my colleague Dean put it, I want to get a lot of good followers on Plus that way it will increase my Plus power. I’d be a PR5 in the Plus world.

So is Buying Plus Ones Good or Bad for SEO?

buying goole plus 1sSure buying +1s can be great for SEO but only if they are coming from good Google accounts. If you are buying them from an exchange network, this will be easier to assure but if you are buying them from a company or some dude on a forum somewhere then make sure their network of Google accounts is worth a damn.

Tutorial On-page SEO Attributes

Tutorial On-page SEO Attributes

Just about every day I get asked how to Analyze On-page SEO Attributes so I figured to make things easier I would write this post in an effort to save time and breath. This is a comprehensive, super easy step-by-step, checklist of how to make sure your site is fully optimized. I am hoping that this page will serve as an On-page SEO Tutorial or at least a prerequisite to further conversations. That being said, not only have I written about it but you can also use this post as a shining example of a completely optimized page.

Keyword Research for On-page SEO Attributes

For starters, you need to pick your keywords. Use one keyword per page and when selecting the right keywords, compare the competition level with the number of monthly searches. You can use Google’s keyword tool for this. Find this tool here, keyword tool or by searching in Google, using the search term keyword tool. In case you haven’t noticed, the keywords that I have chosen for this post are On-page SEO Attributes.

Meta Content for On-page SEO Attributes

Now we have our keywords selected, here’s how we implement them.  Start adding On-page SEO Attributes by including the keywords in the page title, meta description, and tags. The title should be catchy, the description should be 250 characters and you should use around 3 to 5 tags and make sure they include the main keywords and that the other ones are relevant. Meta keyword tags are no longer read by Google but many of the other search engines still use them so you might as well include them. Lastly,  very important On-page SEO Attributes are to make sure that you do not have any duplicate tags anywhere within your site or you will see a warning in Googles Webmaster Tools telling you to uniqueify them(yes, uniqueify is a real word now).

Optimize Images for On-page SEO Attributes

Business Graph with arrow showing profits and gainsNext, upload an image or two and use the keyword as the image file name, image title, image description and most importantly the images alt text. Not only is this considered good bot food but you would also be surprised how many clicks you can get from having your image show up as the first result in Google’s image search. For an example of how I optimize images for On-page SEO Attributes, just check out this HTML image to the left. Even download this image so you can see the file name I gave it and the other attributes.

On-page SEO Attributes Keyword Density

keyword-density-visualization-sampleNow we are ready for the textual content, which is probably one of the most important On-page SEO Attributes and the HTML code that you use to format the text. Each page should have a minimum of 250 words but you should really try to at least write 500 words or more. Then make sure the keyword is mentioned around 2% of the time within the text so if you write 500 words then the keywords should be listed around 10 times. Any more than 2% and it will look very spammy in the eyes of Google, any less and the page may not be picked up by the bots at all. This is called keyword density. I like to use this online text analysis tool but when writing on my WordPress sites, I also use a cool little plugin called SEOpressor. It’s best to just write your article without thinking about the On-page SEO Attributes and after you have finished, just go back over it and squeeze the keywords in later.

After you have your article written and the keyword density at 2%, you are ready to make your keywords stand out more. You do this by adding the following formatting features. Mention the keyword in the first and last sentence of the page. Put the keyword inside h1, h2 and h3 tags. I went a little header tag crazy on this page as you can see if you view the source. The h stands for “header” which is just a type or text formatting that puts your headers in a larger font. The tag looks like this <h1>. Bold your keywords using the strong tag like this <strong>On-page SEO Attributes</strong>, don’t use <bold>! Next, underline and italicize a few of your keywords as I have done on this page.

HTML & CSS On-page SEO Attributes

back-to-the-CSS-photoAs for HTML, you can use this validation tool from W3C that will point out errors. Other than that, be sure to use <div>tags instead of tables <tb>. Tables are super old school and actually give the search engines trouble while trying to crawl and index the text within.

Next is the navigation. The bots should be able to follow your navigation so it can go to the other pages on your site but a lot of people make the mistake of creating a flash or java based navigation. The best and most crawlable solution is a pure CSS navigation using list items for all the links within. The list item tag looks like this <li>. W3C also has a sweet little validation tool for CSS so you should check that for errors as well. Another great tool that checks for clean CSS and much more On-page SEO Attributes is this Web Page Analysis tool. You want to keep the code light and clean to increase load time and crawlability.

Siloing On-page SEO Attributes

Siloing was first written about by another veteran SEO,  Bruce Clay, who claims this is one of the most important On-page SEO Attributes. You can read what he has to say about it in this article Bruce Clay Silicone but while his theory is widely respected, I personally don’t agree with everything he has to say about it. The On-page SEO Attributes of site siloing work like this. If you have a site that sells fruit, then keep all the content about apples on the apples page and all the oranges on the oranges page. You will never want to assign or optimize a page to fit into more than one category and furthermore, you don’t want to link these pages or categories together. Instead, if someone is on your apples page, then they should have to go back to the homepage to get to the oranges category. You can also prevent these silos from getting mixed up by using the controversial <nofollow> tag. This sounds simple enough but it is easy to get your sites silos mixed up.

URL Structuring for On-page SEO Attributes

Just look up in the address bar and notice that the keyword is also in my URL.  Don’t use capital letters, always separate words with the dash not underscores and especially not spaces. If you see a URL with a question mark or equals sign, it is what’s know as a query string URL which means that page doesn’t actually exist in a static form so every time someone goes to visit that page it must be generated on the fly aka dynamically. On-page SEO Attributes with URLs are critical. Since the content for this page dynamic and is actually stored in a database most search engines simply cannot index it and the ones that can index it like Google and Bing still have a hard time doing so.

On my next On-page SEO Attributes post, look out for more details on siloing, internal link structure and my new and exciting flash optimization techniques.

The Best SEO Software, Tools and Services

Best search engine optimization tools and software

strong-vpn-seo-serviceYou can lead a horse to the water but you can’t make him drink. That being said, here’s a list of SEO software, tools, and services that I use. You won’t find any fluff in my list, just the most valuable tools that I have been using for years.

When creating multiple social media and Web2.0 accounts you must have a good VPN service. This also comes in handy when doing blog comments, forum posting, and manual link building campaigns. I’ve tested all of them and settled on StrongVPN, they had the fastest service with the biggest number of IP options and they allow us to switch the IP 5 times per week for free.

C Class IP Hosting is my newest addition to the list and I’m just happy enough or I would have migrated already. It’s at least good enough for my network sites and blogs but not any of the money sites of course. The company is called C Class IP Hosting and the name says it all. They provide the best and cheapest SEO hosting service that I have been able to find online.  $1 per IP and they are spread out on multiple C-classes! I just got setup with them and here’s my feedback so far Their hosting plans are semi-managed but still give you server access via the control panel by Nodeworx, which is new for me but it was easy enough to get used to. Lastly, I also have to give them credit for their customer service. I asked for Ruby on Rails to be installed and was able to open and close the support ticket within two days and they were pleasant to deal with.  I expect these guys to grow super fast so let’s hope they can keep this level of service.

xenu-search-engine-optimization-software-toolXenu Link Sleuth– Is only one of the many free SEO software tools on my list but its also one of the most important ones. It runs a full diagnostic test on your internal link structure and tells you a lot about the crawlability of your site. If you are having problems with getting pages indexed or if you just want to take a deeper look at how the bots will crawl your site this is the best tool for the job.

linkfarmevolution-seo-tools-softwareLinkFarmEvolution– Create a blog network and easily manage hundreds even thousands of blogs with ease. This one changed my whole world.

proxybonanza-seo-toolsProxyBonanza– You’re gonna need some proxies for sure but finding a good provider wasn’t easy. I tested several and prefer these guys over the rest. These proxies are great for using linkfarmevolution, Xrumer, SEnuke or you can even use them manually when creating profiles or adding links.

xrumer-7Xrumer– Possibly the most powerful SEO tool in the world, also the most expensive at $590 but worth every penny. All the pros use this to automatically get several thousand links from forums and blogs. Please use with caution and take the time to get to know the software before you start blasting campaigns! I also suggest running this one on a dedicated server with dedicated bandwidth for the best results.

senuke-x-seo-tool-300x84SEnuke X– Equally powerful to Xrumer but this SEO tool works on almost every online platform instead of just forums and blogs. The software can create accounts and profiles on hundreds of sites all at once then once the accounts are setup SEnuke can also automatically post written content and articles to them.

PurchasePlusOne- I tried out many services to buy +1s and this company lets me test their service and gave me an inside look at their Google Plus network so I could actually verify the quality of their Plus accounts. I can contribute a lot of my high rankings to their service.

wprobot-seo-software-toolWP-Robot– Is the most sophisticated autoblogging software on the web with a content scraper and auto content poster. For $169 you can build thousands, even unlimited pages of content scraped from Yahoo answers, Youtube videos, Article sites, Clickbank, Flickr and much more! This cool SEO software also has APIs that allow you to use UCG content creator and/or thebestspinner to automatically unique-ify your articles before posting.

social-media-marketing-outsourcing-150x150
W3c HTLM Validator
is a critical SEO tool that I have been using for at least 8 years now. It’s a free online SEO service that checks your HTML, XHTML, SMIL, MathML for errors and even gives you little suggestions on how to fix them.

W3c CSS Validator Checks your CSS, W3C Atom and RSS checker can help find errors and validate your feeds and the W3c Mobile Validator is their newest free service that checks for mobile errors and assesses your sites mobile friendliness.

wso-online-seo-toolWeb Page Analyzer can help you to decrease load time which is one of my highly suggested Post Panda SEO tips. These days Google wants pages that load fast. That being said, the way your images, CSS and other on-page attributes render in browsers has become an increasing trend in Googles 2011 algorithms.

Suggest an SEO Software, Tool or Service

Would you like to add to the list or have me test a new SEO tool for you? Ask and ye shall receive. Just hit me up in the comments below or on my contact page.