Zack Williamson

Another huge, Post Panda Update 2.1  Ouch! Just when you thought Google was done with the SEO spankings for a while, many of us woke up yesterday to another big slap in the face. On the forums, people were calling it Panda Update 3.0 but then Google retorted by saying that 3.0 is yet to come as this was a far smaller algorithmic change in comparison to the previous Panda 1.0 that was launched on February 24th and the equally devastating Panda Update 2.0 that was rolled out on April 11th.  That being said, many have coined it the “Post Panda Update 2.1″.

Panda Update 2.1 Here to Stay or Temp?

Some people are speculating (more like hoping) that this last Post Panda 2.1 update is just experimental and may only temporarily effect the search results yet I disagree and here is why…

Before I started doing SEO outsourcing in India, Philippines and Romania I had to compensate for being a one-man-show by spinning and distributing articles because I knew the day would come when Google would out smart the spinners so I wanted to replace it with good ole’ fashion white hat content. Instead of spinning textual content and putting a bunch of repetitious crap out there, I hired teams of copywriters, bloggers and forum posters in countries where the labor was cheap enough to afford it.

For years we were safe because every bit of our work was 100% unique but Google warned, that uniqueness alone was good enough. Sure it was enough to survive the first two Panda Updates but caught up to us with the Post Panda Update 2.1. Even though our effected sites were full of unique, white hat content we still got slapped down and removed for almost 90% of our keyword rankings. After the initial shock, which lasted a whole day, I started trying to blame this and that but in the end it was something that Google gave all of us a fair warning about.  Unique content is not enough, every single page has to contain, as Google calls it at Webmaster Central “High Quality”.  That link helps to outline exactly what Google considers High Quality.

Die Panda 2.1 Die!!!

In conclusion, I’m sure that these updates will stick and surprisingly enough I’m happy about this despite the fact that I was negatively effected. The reason is because I would rather do things right and produce good content. Short cuts are not fair and even worse they fill the web up with garbage which ruins our online experience. The main reason I am happy about these changes is because my services and my style of SEO outsourcing provides just the remedy. From here out, every one of my SEO agents will be English majors with a trained copywriting skill that will survive the dreaded Post Panda Update 2.1 and beyond! I’m a new man WHITE-HAT ALL THE WAY BABY!