Social Media Optimization Outsourcing aka SMO Outsourcing, makes the world of sense. The reason for this is because its just not feasible to pay American salaries to have an employee stumble around on his or her Facebook account all day but if the employee is based in Romania, India or the Philippines you can pay pennies on the dollar and actually make a nice return on your investment!
Everyone agrees that social media is where its at. You can thank Mark Zuckerburg, the world’s youngest billionaire because the average internet user spends most of their time on social media websites like Facebook, Twitter, Frendster Blackplanet and yes even Myspace, which still brings some good link juice. That being said, it shouldn’t be hard to imagine how this can benefit your company.
Offshore SMO Outsourcing
While Google still gets more unique visitors per day, statistics show that people actually spend more time on Facebook than any other website on the web, over taking Google for the first time in 2010. Now its time to put this into perspective. With social media comes social targeting and it’s just this way of thinking that got VC’s to front hundreds of millions of dollars to help develop social media sites worldwide. See with social targeting you can easily identify and deliver content to a highly targeted audience and it even works for ultra specific niches.
Of course if you are just selling online games then almost everyone is a target and Farmville is proof of that with over $300 million in annual revenues their first year. Another wide open target is muscle building products because you can target any male from the ages of 18 to 45 and see great results but how about something much more specific like b2b selling in an industry like insurance? That should be much harder, right?
WRONG, think again, SMO Outsourcing works for that too!
I have recently put this to the test by searching social media platforms to find professionals associated with the insurance industry. I easily found tens of thousands of professionals and ended up selling them insurance leads. No matter what your product or service is, SMO outsourcing can increase your revenues.
How to Outsource SMO Work
It’s a lot easier than you think. The reason is because in developing countries like India, Philippines and Romania the younger, college aged generation tends to be complete internet junkies, trying to reach out to the rest of the world via social media. You can go to any of these countries and it will be hard to find anyone between the ages of 18 to 25 that doesn’t already have a Facebook, Twitter, Frendster or Hi5 account. This makes recruiting and training a SMO outsourcing team super easy because they are already familiar with the sites so all you have to do is channel their social media activities in the right direction.
I have been assembling and managing SMO outsourcing teams in Romania, India and the Philippines for years now and with great results. Some of my most recent social media campaigns resulted in hundreds of thousands of clicks to my customer’s sites and huge increases in revenues. To find out more about Social Media Marketing services or for a free consultation on SMO outsourcing, contact me directly by visiting my contact page.