Penguin 2.0 Google Upadate Targets Porn SEO

On May 15, 2013, in Adult SEO, by Zack Williamson

*mind map of Penguin 2.0 announcement After months of no updates, Matt Cutts lets the cat out of the bag on the newest webspam change… Penguin 2.0 is coming and it will have serious implications for link buying and therefore porn SEO. Since 80% of the top porn tubes spend tens of thousands buying links, [...]

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How to use Google Web Fonts to Increase SEO Exposure

On March 21, 2013, in On-Page SEO, by Zack Williamson

Google still needs text to be able to rank your site but web fonts can be great alternative images.  Sites with heavy animation or graphics provide very little content that can be read by Google. This is why Matt Cutts suggests using Google Fonts for appealing word art that can be crawled and indexed. Google [...]

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SEO Troubleshooting | Algorithmic Penalty Identification

On February 6, 2013, in SEO News, by Zack Williamson

Einstein once said, “The formulation of the problem is often more important than the solution” and in the case of trying to figure out why your website has lost traffic or ranking, this couldn’t be more true! The first thing to do in a dicey SEO situation is, Don’t Hit The Panic Button! One of [...]

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FTC Clears Google

On January 4, 2013, in SEO News, by Zack Williamson

Google has been cleared of all anti-trust and anti-competitive charges as the FTC has dropped all charges and closed all investigations against Google. This comes just a few months after Google was ordered to pay a record $22.5 million to settle previous FTC charges for “Misrepresented Privacy Assurances to Users of Apple’s Safari Internet Browser”. [...]

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Secret Google Operators and Custom Footprints

On December 15, 2012, in SEO News, by Zack Williamson

Google Advanced Operators are basically, extra commands that you type into Google that help you filter your search. Think of them as searching short-cuts to help you find what you need easier and faster. Google has always had Advanced Search Operators and often released new ones, unannounced. Some of us SEOs out there stumbled across [...]

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Google Adult Safety Algorithm Update

On December 13, 2012, in Adult SEO, by Zack Williamson

Without any official announcement, Google rolled out a new algorithm update that changes the way adult websites are ranked and included new adult safety features in their “SafeSearch” setting in Google Images. This is a major update that impacts adult SEO and Google quietly deployed it on December the 11th 2012. This new algo update affects [...]

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Google Loves Synonyms

On December 6, 2012, in On-Page SEO, by Zack Williamson

I’ve mentioned the use of synonyms in previous posts like 2012 Keyword Research and Post Panda SEO Tips but in this post, I want to elaborate more and talk about why Google loves synonyms. Using synonyms has been beneficial for SEO for a few years now but they are even more important after the Panda [...]

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Rich Snippets for SEO

On October 11, 2012, in On-Page SEO, by Zack Williamson

Matt Cutts should have been a politician because he is so damn good at dancing around the truth! Just earlier today Cutts answered a simple question, “I know that rich snippets can increase CTR for my mention on a SERP. But is the use of Schema.org code beneficial for my actual positions on the SERPS [...]

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Does Google Want to Disarm America?

On August 4, 2012, in My Rants, by Zack Williamson

Google just posted this very disturbing article outlining Global gun trade. I don’t support what  Eisenhower  referred to as the military industrial complex or violence but I do support civilian ownership of guns. We already know what happens when you prohibit guns, then only the military and bad guys have them, leaving the civilian population unable [...]

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Why Google Bought Wildfire

On August 1, 2012, in SEO News, by Zack Williamson

Google announced the acquisition of Wildfire on the Official  Google blog. Wildfireapp.com is a social media optimization tool/software that allows you to manage all of your social media campaigns from one platform. You can run ads, create and manage pages, conduct mass messaging and track the performance of your social media efforts with analytics and [...]

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