White Label Digital Media Services

I started building websites and doing SEO in 2007, working out of my home office at a time when working from home and hiring freelancers was common in the industry. Since then, my work has brought me all over the world and even spawned two other companies. A lead generation firm, The Lead Tree, LLC and a full service BPO company in the Philippines called Clark Outsourcing International Inc.

Now that a decade has past, I can easily say one of the things that held me back the most and caused me the most grief, was working with freelancers. I’m convinced that I could have achieved more in less time had I stayed away from the freelancer sites and just hired dedicated staff instead. This is why I am happy to announce our new White Label Digital Media Services from Clark Outsourcing!

Trying to build a digital media company is hard enough but even harder when you have to rely on freelancers and remote staff to achieve stability. I have seen well established agencies fall apart because of the liability caused by not having full-time employees under one roof. Project management, time tracking, collaborating and handling secure information becomes exponentially more difficult when relying on freelancers.

Furthermore, finding good programmers started feeling like I was picking from the bottom of the barrel. Even when I was able to find the occasional rock star, they had inherent problems like quirky personality traits, ¬†reliability problems, didn’t work well with others and of course integrity. It started making me think that all the good programmers must have already been hired to work full-time with other companies.

In 2012, I promised myself I would get off the freelancer roller coaster and I started building my own in-house team while using a fulfillment center overseas.  Hindsight is always 20/20 and now it makes perfect sense. Career minded, responsible coders will sacrifice the freedoms of freelancing in exchange for full-time employment with full benefits like paid holidays, health care, team outings, withholding taxes and social security. They also perform much better and feel better working in a proper office environment.

If you own a digital media agency and you are still using freelancers, it might be time to give us a try. At Clark Outsourcing, you can pay per hour, per project or we can even assign dedicated coders and SEM agents to work exclusively on your projects. And the best part is, we can still offer the same competitive pricing that you will find on freelancer sites without all the hassle and instability.

You can get started small by giving us just a few hours of work to see what a difference an in-house team makes over your freelancers!

Check here for White Label Web Dev Services

Check here for White Label SEM Services

 

SMO Outsourcing

social media optimization outsourcingSocial Media Optimization Outsourcing a.k.a. SMO Outsourcing makes the world of sense. The reason for this is because it’s just not feasible to pay American salaries to have an employee stumble around on his or her Facebook account all day but if the employee is based in Romania, India or the Philippines you can pay pennies on the dollar and actually make a nice return on your investment!

Everyone agrees that social media is where it’s at. You can thank Mark Zuckerburg, the world’s youngest billionaire because the average internet user spends most of their time on social media websites like Facebook, Twitter, Friendster, Blackplanet and yes even Myspace, which still brings some good link juice. That being said, it shouldn’t be hard to imagine how this can benefit your company.

Offshore SMO Outsourcing

While Google still gets more unique visitors per day, statistics show that people actually spend more time on Facebook than any other website on the web, overtaking Google for the first time in 2010. Now it’s time to put this into perspective. With social media comes social targeting and it’s just this way of thinking that got VCs to front hundreds of millions of dollars to help develop social media sites worldwide. See with social targeting you can easily identify and deliver content to a highly targeted audience and it even works for ultra specific niches.

Of course, if you are just selling online games then almost everyone is a target and Farmville is proof of that with over $300 million in annual revenues their first year. Another wide open target is muscle building products because you can target any male between the ages of 18 to 45 and see great results but how about something much more specific like b2b selling in an industry like insurance? That should be much harder, right?

WRONG, think again, SMO Outsourcing works for that too!

I have recently put this to the test by searching social media platforms to find professionals associated with the insurance industry. I easily found tens of thousands of professionals and ended up selling them insurance leads. No matter what your product or service is, SMO outsourcing can increase your revenues.

How to Outsource SMO Work

It’s a lot easier than you think. The reason is because in developing countries like India, Philippines, and Romania the younger, college-aged generation tends to be complete internet junkies, trying to reach out to the rest of the world via social media. You can go to any of these countries and it will be hard to find anyone between the ages of 18 to 25 that doesn’t already have a Facebook, Twitter, Friendster, or Hi5 account. This makes recruiting and training an SMO outsourcing team super easy because they are already familiar with the sites so all you have to do is channel their social media activities in the right direction.

I have been assembling and managing SMO outsourcing teams in Romania, India and the Philippines for years now and with great results. Some of my most recent social media campaigns resulted in hundreds of thousands of clicks to my customers’ sites and huge increases in revenues. To find out more about Social Media Marketing services or for a free consultation on SMO outsourcing, contact me directly by visiting my contact page.