Writing SEO Friendly Press Releases is one of the most important SEO techniques especially in this post Panda era. I also refer to press releases in this article titled Inoculate your site. They are almost just like internet soundbites to-the-point and ready for mass circulation. Writing an awesome press release for the internet may also require a completely different writing style and format. Last but not least, there are a whole other set of rules for posting and submitting your press releases in an SEO friendly manor.
Video Tutorial of an SEO Friendly Press Release
Tip 1. Newsworthy- Picture yourself as a journalist in a busy newspaper office and the chief editor is screaming at you to find a hot story! Don’t make the story about your product or company make it about something that is current, interesting, controversial and newsworthy.
Tip 2. Short- The goal is to try to fit your What, who, why, where, when, how? into 500 words or less. I call them “Internet soundbites” because its the online equivalent and a great way to reach out to the masses.
Tip 3. Catchy- You got about 2.5 seconds to catch their attention so make the title, teaser and 1st sentence super catchy and draw the reader in.
Tip 4. Quote- When covering the “who” part of your press release use quotes generously. This helps to trigger an algorithm with Google.
Tip 5. Format- Must follow a strict format to insure maximum distribution. Explained in the video above.
Tip 6. Submitting One of the only forms of content that Google gives a “free pass” to copy and re-post! Copyscape.com can eat their hearts out because unlike articles, you can re-post your press release to hundreds of sites and Google will let it slide.