Tag : SEO

Custom Footprints for ScrapeBox and Google Operators

After several years of dormancy, I dusted off my old copy of ScrapeBox today. I was trying to relearn it and realized that I forgot all about the cool custom footprints I used to come up with and how it helped me dig deep to scrape some of those...

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How to Write an SEO Friendly Press Release

Writing SEO Friendly Press Releases is one of the most important  SEO techniques especially in this post Panda era. I also refer to press releases in this article titled Inoculate your site. They are almost just like internet soundbites to-the-point and ready for mass circulation. Writing an awesome press release for the internet may also require a completely different writing style and format. Last but not least, there are a whole other set of rules for posting and submitting your press releases in an SEO friendly manor.

Video Tutorial of an SEO Friendly Press Release

Tip 1. Newsworthy- Picture yourself as a journalist in a busy newspaper office and the chief editor is screaming at you to find a hot story! Don’t make the story about your product or company make it about something that is current, interesting, controversial and newsworthy.

Tip 2. Short- The goal is to try to fit your What, who, why, where, when, how? into 500 words or less. I call them “Internet soundbites” because its the online equivalent and a great way to reach out to the masses.

Tip 3. Catchy- You got about 2.5 seconds to catch their attention so make the title, teaser and 1st sentence super catchy and draw the reader in.

Tip 4. Quote- When covering the “who” part of your press release use quotes generously. This helps to trigger an algorithm with Google.

Tip 5. Format- Must follow a strict format to insure maximum distribution. Explained in the video above.

Tip 6. Submitting One of the only forms of content that Google gives a “free pass” to copy and re-post! Copyscape.com can eat their hearts out because unlike articles, you can re-post your press release to hundreds of sites and Google will let it slide.

Guest Blogging Aint Dead Yet

After Matt Cutts post about guest blogging sent a ripple through the webmaster community, I wanted to clear some of the smoke and explain why I think Matt Cutts is just trying to use scare tactics and discourage hard working SEOs. As we say back...

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Link Buying Ain’t Dead Yet!

It’s been a while since my last comprehensive post so I figured I better come out with this epic guide to make up for it. That being said, I teamed up with an old colleague of whom I’ve worked with for over 5 years now in Canada,...

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Google Uses Analytics Data Against You

I have reason to believe Google just started using your traffic stats against you! I’ve come across two cases this month where the exact low performing keywords were abruptly removed from Googles search results resulting in a 20%+ loss in...

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Matt Cutts on How to Identify Panda Penalty

Matt still didn’t answer Nandita’s question in the video, How will a webmaster know if they are being affected by the Panda and I think that’s because the answer is, you will not know and you are not meant to know. Google...

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Low Hanging Fruit Can Rot on the Vine

What I mean by this is many of the easy-to-get links can and will have a negative impact on your overall SEO score. Instead, it’s time to focus on quality and this means you might want to think about increasing your link budget and getting a...

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How to Write Panda-Friendly Articles

Is Article Marketing Dead? The question isn’t whether or not article marketing is dead; The real question is how to adapt your article marketing to a post Panda SEO era. After watching the top article directories lose anywhere from 50% to...

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SEO is Not an Art, it’s a Science

There’s a way of thinking that is counterproductive to solving SEO problems and it’s the old saying that SEO is an Art. Now, after 10 years of updates and algorithm changes, I have to digress because that way of thinking has to change....

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Lost Links in Google Webmaster Tools

On Feb 7th, 2013 Google announced a known issue with the links counts found in Google Webmaster Tools. It may appear that you have lost most of your links but its just a glitch and Google is working on the problem now. In the meantime, your...

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