It’s the night before I leave for Honolulu for the 2012 Pubcon and I am creating this post to keep my readers up-to-date, day-by-day as I attend the training classes and seminars. For those of you that are new to SEO Pubcon is the bee’s knees of the industry and is often frequented by the likes of Matt Cutts, Bruce Clay, Gray Wolf and more.
Goals
My main goal is to obtain and expand my knowledge on the most advanced and up-to-date SEO techniques and algorithm changes. Other than learning, I hope to network with other top SEOs for the purpose of recruiting them to join my SEO outsourcing team in the Philippines or Romania. Lastly, I hope to meet possible advertisers and advertises because there are many sites that we can offer mutually beneficial arrangements to. My niches are adult, green energy, lead generation, call centers and outsourcing (BPO).
Main Focuses
Meet other SEO pros
Social Media Optimization(SMO)
Social Search Algorithms
Panda Friendly Article Writing
Keyword research and implementation updates
Micro niche sites and website networking
Banned Black-hat techniques and how to compete in a black-hat world
Content delivery network (CDN) and Geo-targeting
Hang Out With Gray Wolf and Pick His Brain
Here’s some notes I jotted down while attending the event…
Goals of Organic
It’s a process not a project.
Lots of opportunity for local SEO, example “Places to eat in Honolulu”
PPC is like a car, the more you spend the faster it will go. Organic is like a freight train, it takes a long time to get going and a long time to stop.
Starts from the very first step of development
Layers of SEO
Know your SEO goals, assets and liabilities of your site
Make a mission statement…
Domain names- history older = better, keyword rich vs brandable
Tools suggested by graywolf… Websiteauditor and screamingfrog
Homework- manually write all titles and descriptions
Write content for the people that are searching not for internal lingo or terms
Tools for firefox- Web developer plugin and header spy
Setup a bing an omiture, haveamint.com analytics account
Never add many pages of content at once… add a little at a time
Twitter Facebook tips
https://bitly.com/vi9n4b+ to get stats
Twitter search custom footprint- keyword ?
USB Absinthe Spoon- info graphic link bait
60% to 80% of your posts should contain links
Twitter advertising to get full twitter analytics access
Link Building
Don’t take on projects when the site was built without SEO in mind. It’s like baking a cake and adding the sugar after.
How many links do you need?
There must be a budget
Buying- Elearners, quinstreet
Bartering, offer something in exchange for a link
Guest posting
Linkbaiting- oatmeal, mint.com
PESCAR
Create a CRM with all contacts (raven tools, linkdex)
Get 50% of your competitor’s links- spyfu
Measuring Link Equity- PR, link equity
Txtlinkads.com
Linkprospector.com
Ontolo.com
Multi Links firefox tool
Todd.at/guesttool
12 types of links
Peepmail.com to find contact info
Polaris insights Chrome plugin
Auto linking
Rich snippets
Guest posting sites… Haro, blogger linkup, alltop, myblogguest.com,
Sponsored posts
Links in RSS feeds
Social spikes should match link acquisition trends
Add pinterest to bookmarking sites
Pretend to be an advertiser to obtain your competitors stats!
Overlooked Social Media
Mylife.com
Tagged.com
Myspace.com
Tweetstats.com
