Zack Williamson

Category: Social Media

  • Why You Shouldn’t Be Everywhere on the Web

    The debate between whether SEO or social media is more important in marketing an online service has waged for years, but the case has now been closed by default: very soon, they’ll be one and the same. With Google increasingly factoring in social media activity into the very heart of its ranking algorithm, a business…

  • Why Google Bought Wildfire

      Google announced the acquisition of Wildfire on the Official  Google blog. Wildfireapp.com is a social media optimization tool/software that allows you to manage all of your social media campaigns from one platform. You can run ads, create and manage pages, conduct mass messaging and track the performance of your social media efforts with analytics…

  • Google Crawls Facebook Comments

    Google Crawls Facebook Comments

    Google Announces That They Can Now Index Facebook Comments Surprise, surprise, Google can now crawl JavaScript and AJAX based Facebook comments straight out of a <iFRAME> on your website. This means that finally comments being made using plugins like Disqus and Facebook Comments for WordPress are being crawled and indexed! The implications for this are…

  • SMO Outsourcing

    Social Media Optimization Outsourcing a.k.a. SMO Outsourcing makes the world of sense. The reason for this is because it’s just not feasible to pay American salaries to have an employee stumble around on his or her Facebook account all day but if the employee is based in Romania, India or the Philippines you can pay…

  • Is Buying +1s Good for SEO?

    The Plus One service I utilize is listed here on my SEO software, Tools, and Services page. While waiting for your +1s to be delivered here’s a tried and tested guide on how to buy Plus Ones. The best way to find out the impact of a Plus One campaign is to take a look…