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Zack Williamson

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  • SEO Credentials
  • How to Recover from a Panda or Penguin Slap Down

    Unfortunately, trying to get back on your feet after getting slapped down by the Panda or the more recent Penguin update, is not an easy task and almost always requires a complete remodeling of your entire website! This is mostly because the actions were taken were not manual, instead, they were caused when something triggered […]

    May 12, 2012
  • Expert Keyword Research (2012 Revisited)

    As the ever changing algorithms evolve, so must your SEO techniques. People often ask me, what’s your favorite SEO tactic? And my answer is always KEYWORD RESEARCH. It’s the foundation of any SEO campaign and therefore, the most important aspect. Here I will talk about keyword tools, longtail keywords, 2012 post Panda changes and various […]

    May 12, 2012
  • Penguin Recovery Case Study I

    Penguin Recovery Case Study I

    Post-Penguin Update Case Study I: Is a spammy site outranking you while your site has been moved to page 5 or 6? Think it’s a Google error? Think it’s not fair? Well, the truth is that it may not seem fair but there turns out to be very valid reasons for Google to do this. […]

    May 12, 2012
  • Google Crawls Facebook Comments

    Google Crawls Facebook Comments

    Google Announces That They Can Now Index Facebook Comments Surprise, surprise, Google can now crawl JavaScript and AJAX based Facebook comments straight out of a <iFRAME> on your website. This means that finally comments being made using plugins like Disqus and Facebook Comments for WordPress are being crawled and indexed! The implications for this are […]

    May 2, 2012
  • SMO Outsourcing

    Social Media Optimization Outsourcing a.k.a. SMO Outsourcing makes the world of sense. The reason for this is because it’s just not feasible to pay American salaries to have an employee stumble around on his or her Facebook account all day but if the employee is based in Romania, India or the Philippines you can pay […]

    May 1, 2012
  • Is Buying +1s Good for SEO?

    The Plus One service I utilize is listed here on my SEO software, Tools, and Services page. While waiting for your +1s to be delivered here’s a tried and tested guide on how to buy Plus Ones. The best way to find out the impact of a Plus One campaign is to take a look […]

    April 20, 2012
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Zack Williamson

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