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How ironically crazy this is… I was trying to research some new image optimization techniques for an SEO report that I have to present this Wednesday for a customer. I was specifically looking techniques that would give our photosharing website a competitive advantage to outrank our competition. Just as I was looking into how-or-if Google crawls EXIF data in images, the Google Gods were reading my mind and Matt Cutts posts this video to answer my question. Nice Timing!