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Is Article Marketing Dead?
The question isn’t whether or not article marketing is dead; The real question is how to adapt your article marketing to a post Panda SEO era. After watching the top article directories loose anywhere from 50% to 80% of their traffic, it’s clear that a new strategy is well overdue. Just earlier this year, Matt Cutts publicly announced the increasing ineffectiveness that article marketing will have on your search engine rankings. Usually, you have to read close between the lines with Matt but this time he just came out and said it…
Tip 1. Social Article Marketing
Take Matt’s advice and stay away from article directories and instead focus more on Web2.0 and social media sites. That being said, the best channels for social article marketing are platforms that integrate Web2.0 with social media communities. A few examples of these are Hubpages, Squidoo and Tumblr. These sites not only offer a platform to distribute your articles but they also offer social communities by allowing you to do things like comment, bookmark, share, follow and attract other followers. This allows the Google Panda to judge the quality of your content not by the keyword density or the word count but by the user activity surrounding it. No longer is just posting an article good enough. Now that article must get commented on, shared, tweeted, dugg, stumbled, liked and +1 before Google will consider it worth a damn.
Tip 2. Article Marketing for the Masses
My 2nd tip for post panda article marketing is to take the time to do some guest posting. Find relevant, quality sites and offer them your high quality content in exchange for a link. News sites, forums, white papers are all good ways to get your article out to the masses. Its easy to see how this is making better use of your content in comparison in to letting it get buried in some failing article directory.
Tip 3. High Quality Rich Media Articles
Sorry folks, its time to put the spinner to rest! Take your content’s quality to the next level not just by improving your writing skills and following the Google Webmaster High Quality Guidelines but also by including better images, audio, video or interactive flash. Google used to not like large images that load slow but now its actually worth sacrificing the load time for rich media.
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