Zack Williamson

Category: SEO

  • AI intelligibility for SEO

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    These days, AI platforms like ChatGPT, Claude are increasingly sending traffic to websites, creating an entirely new style of SEO known as AI SEO. AI SEO is Mostly On-Page Q&A Structuring- Optimizing your website for AI is structuring your written content in more of a conversational form of questions and answers in the same way…

  • SEO Tips for 2026

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    As someone who has been doing SEO since 2004, I can say that content is still king and so are backlinks. It just makes sense that the best ranking websites are always going to be high quality sites with the most high quality links pointing to them. On-Page vs Off-Page SEO What is On-page? its…

  • Secret Google Footprints for Spaming Backlinks

    Secret Google Footprints for Spaming Backlinks

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    After several years of dormancy, I dusted off my old copy of ScrapeBox today. I was trying to relearn it and realized that I forgot all about the cool custom footprints I used to come up with and how it helped me dig deep to scrape some of those hard to find opportunities. So here…

  • Link Buying Ain’t Dead Yet

    Link Buying Ain’t Dead Yet

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    It’s been a while since my last comprehensive post so I figured I better come out with this epic guide to make up for it. That being said, I teamed up with an old colleague of whom I’ve worked with for over 5 years now in Canada, Romania and the Philippines. You may know him…

  • Is Page Speed Important for SEO?

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    The most important reason for optimizing your website’s page speed is simply because Google will reward you with higher rankings and visibility but if that’s not reason enough or if you are not entirely convinced that it will boost your rankings, there are a number of other benefits that directly impact the profitability of your…

  • Google Loves Synonyms

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    I’ve mentioned the use of synonyms in previous posts like 2012 Keyword Research and Post Panda SEO Tips but in this post, I want to elaborate more and talk about why Google loves synonyms. Using synonyms has been beneficial for SEO for a few years now but they are even more important after the Panda and Penguin have rolled…

  • Google Launches Disavow Links Tool

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    You can now deny/disavow spammy links to your site using the long awaited Google Disavow Links Tool found in Google’s Webmaster Tools. Negative SEOs, start your engines and get ready to do some damage because Matt Cutts just announced Google’s new Disavow Links tool at Pubcon 2012 Vegas. The reason I’m telling negative SEOs to start their…

  • Rich Snippets for SEO

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    Matt Cutts should have been a politician because he is so damn good at dancing around the truth! Just earlier today Cutts answered a simple question, “I know that rich snippets can increase CTR for my mention on a SERP. But is the use of Schema.org code beneficial for my actual positions on the SERPS…

  • Does Google Crawl Google Drive? and Should a SEO Use it?

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    As a SEO that manages teams of link builders, social media optimizers, bookmarkers and article writers, this question has become paramount to the way I manage my SEO reports.  My short answer is yes, Google can spy on your docs stored within Google Drive and therefore, you should not use this service for managing your SEO reports.…

  • Tutorial On-page SEO Attributes

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    Just about every day I get asked how to Analyze On-page SEO Attributes so I figured to make things easier I would write this post in an effort to save time and breath. This is a comprehensive, super easy step-by-step, check list of how to make sure your site is fully optimized. I am hoping…