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Last July 23, Google has again, released a new update which was the Panda Update 2.3. This was rolled out just 5 weeks after the Panda Update 2.2 which took effect last June 16. Well, this shouldn’t be a surprise since Google has said that they usually have 500 push live updates on an average year. With frequent updates, there are Panda SEO tips you can follow.
Going back to Panda Update 2.3. The common question from many would be, what is this about? Well, the Panda Update 2.3 is about Google’s consideration on factors that determines whether your site is low or high-quality. This has to do still with your content’s uniqueness. The search giant’s quality score is now focusing on content and the blend of new unique content against the link score. In simple terms, Google is now looking into quality vs quantity factors of a content.
The inconsistency of word volume of content is something that one should consider. Under the Panda Update 2.3, it can be punished. This is Google’s way of reducing poorly-written content. And if you are one of those who took the risk of outsourcing content make sure you to check on what you are posting on your site. You would not want to raise any red flags for the “Panda” to find and compromise your site ranking.