Author: Zack

  • Google Launches Disavow Links Tool

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    You can now deny/disavow spammy links to your site using the long awaited Google Disavow Links Tool found in Google’s Webmaster Tools. Negative SEOs, start your engines and get ready to do some damage because Matt Cutts just announced Google’s new Disavow Links tool at Pubcon 2012 Vegas. The reason I’m telling negative SEOs to start their…

  • Rich Snippets for SEO

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    Matt Cutts should have been a politician because he is so damn good at dancing around the truth! Just earlier today Cutts answered a simple question, “I know that rich snippets can increase CTR for my mention on a SERP. But is the use of Schema.org code beneficial for my actual positions on the SERPS…

  • Does Google Crawl Google Drive? and Should a SEO Use it?

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    As a SEO that manages teams of link builders, social media optimizers, bookmarkers and article writers, this question has become paramount to the way I manage my SEO reports.  My short answer is yes, Google can spy on your docs stored within Google Drive and therefore, you should not use this service for managing your SEO reports.…

  • Tutorial On-page SEO Attributes

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    Just about every day I get asked how to Analyze On-page SEO Attributes so I figured to make things easier I would write this post in an effort to save time and breath. This is a comprehensive, super easy step-by-step, check list of how to make sure your site is fully optimized. I am hoping…

  • Westerners Have Dirty Butts

    Westerners Have Dirty Butts

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    It’s been a while since I posted so I figured I’d get back in the habit with this off-topic rant… When I first moved to Asia, I was flabbergasted and even disgusted to learn that most people do not use toilet paper!!! Instead, they use a bidet to spray their butt or in most cases,…