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“SEO Friendly Press Releases are Like Internet Soundbites”
Writing SEO Friendly Press Releases is on of the most important SEO techniques even in the post Panda era. They are almost just like internet soundbites to-the-point and ready for mass circulation. Writing an awesome press release for the internet may also require a completely different writing style and format. Last but not least, there are a whole other set of rules for posting and submitting your press releases in an SEO friendly manor.
Video Tutorial of an SEO Friendly Press Release
Tip 1. Newsworthy- Picture yourself as a journalist in a busy newspaper office and the chief editor is screaming at you to find a hot story! Don’t make the story about your product or company make it about something that is current, interesting, controversial and newsworthy.
Tip 2. Short- The goal is to try to fit your What, who, why, where, when, how? into 500 words or less. I call them “Internet soundbites” because its the online equivalent and a great way to reach out to the masses.
Tip 3. Catchy- You got about 2.5 seconds to catch their attention so make the title, teaser and 1st sentence super catchy and draw the reader in.
Tip 4. Quote- When covering the “who” part of your press release use quotes generously. This helps to trigger an algorithm with Google.
Tip 5. Format- Must follow a strict format to insure maximum distribution. Explained in the video above.
Tip 6. Submitting One of the only forms of content that Google gives a “free pass” to copy and re-post! Copyscape.com can eat their hearts out because unlike articles, you can re-post your press release to hundreds of sites and Google will let it slide.
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