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Hello world. My name is Zack Williamson and I guess you could say I live an interesting life. Here’s a brief overview of the past 12 years…
Young Pimpin’
I’m originally from South Eastern North Carolina between Atlantic Beach and Wilmington where at the age of 20, I opened my first entertain business since Wilmington had a thriving movie industry.
Limos Owner/Driver
Within two years, I partnered up with a buddy to open my second local business, Dream Limousine and ran a small fleet of 4 limos.
Day Trader
By 23, I started dabbling in the stock markets and ended up spending 8 hours a day reading candlestick charts and making small day trades.
Real Estate Agent
After getting bored with my small town life, I decided to move to Orlando, FL where I became a real estate agent at the age of 24. In the height of the real estate bubble, I was able to construct a formula of flipping condos via option contracts. This allow me to control properties without having to obtain a mortgage or put large amounts of capital on the line.
The Lead Tree Founded in 2006
Being in the real estate industry, I realized the importance of quality sales leads and started looking for ways to use the internet to capture real estate and mortgage leads. I launched PPC marketing campaigns online but found the ROI to be weak so I started looking for ways to improve my organic search engine rankings. Within the year, I had become #1 in mortgage SEO and was generating more mortgage and real estate leads than I could possibly handle. This lead to the opening of a lead generation company I called The Lead Tree.
Call Center Consultant
As The Lead Tree grew, I found myself being contacted by call centers in India and the Philippines with offers to cut my overhead costs via call center outsourcing. I finally decided to give it a shot and after a small learning curve, I found success with a company in Bangalore, India. 6 months later I had grown an offshore work staff of over 50 employees so I figured it was time to jump on a plane and go to India, where they through this welcoming ceremony called a “Puja” to bless our call center.
Outsourcing Consultant
It wasn’t long after that, that I was on my way to Manila, Philippines to expand operations. By now the real estate and mortgage industries were sinking like the Titanic so I diversified into other sectors like insurance, debt settlement, B2b marketing and SEO outsourcing.
I’m Still a Carolina Boy
After dealing with the stress of declining markets, owning properties in different states and having to mange over 100 employees in 3 different countries, I decided to take a little time off to travel. I messed around in Asia for a while and then went back home to Wilmington, NC.
SEO Consultant
I was then contacted by a company in Manhattan, NY to come be the SEO manager for Bored.com. Within the year, I was able to increase traffic to over 250,000 visits per day and landed them on the first page of Google for competitive keywords like “fun games”.
SEO Guru Working From Romania
My success on Bored.com caught the attention of the CEO who after learning about my outsourcing experience, sent me to Bucharest, Romania to build a team of 14 SEO agents and developers. Within another 6 months I was able to increase traffic by over 59% and became #1 for the keyword “flash games”.
Romania Outsourcing Consultant
When the company made the overnight decision to move operations back to NYC, I took my abandoned agents and started an SEO Outsourcing Company called SeoBpo.com.
Philippines Outsourcing Consultant
In 2009, I came back to the Philippines to launch a new office where I offer BPO consulting services. I also speak fluent Tagalog so I launched a site called MatutoMagTagalog.com to teach people how to learn Tagalog.