A good SEO consultant must firstly, be able to adapt and evolve to to stay on top of the 500+ Google algorithms changes per yer. Secondly, you must spend an enormous amount of time researching and testing to make sure your theories are correct. Furthermore, a successful SEO should be able to present case studies, references, recommendations as well as accreditation from various trusted sources.
Ever Changing Algorithms
In his later years, Albert Einstein was a professor at Princeton University. One year while telling his pupils to study hard for the up coming exam, one student shouted out, “Why should we study hard when we already heard that all the questions were going to be the same as last year?” Einstein replied, “Yes, this is true but this year the answers will be different.”. And this is the same story with SEO consulting; After 8 years of doing Search Engine Optimization professionally, I found that the answers have also changed year after year and have made it my number one focus to try to absorb and digest the data as fast as possible so it can be implemented while its still fresh. In fact, Matt Cutts, chief engineer of Google’s webspam team, declares around 500 algorithmic changes each year.
Senior Internet Marketing Professional – SEO Consulting
An established internet marketer since 2003 with experience in search engine marketing (SEM) and SEO Consulting. Strong adherence to industry standards and ethical techniques with the ability to adapt with an ever changing medium. Heavy focus on latest trends and continuing research but with a solid foundation of SEO credentials built on W3C standards, Rich Media, Social Media, Blogging, Viral Marketing, Meta Optimization, and Web Analytics.
SEO CONSULTING EXPERTISE: TECHNICAL SKILLSET:
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Classes & Certifications
Power Searching With Google Certificate
SEO Work History
New York Film Academy
July 2013 – Current
SEO Strategist
I joined NYFA a time when the website was being penalized by the Penguin 2.0 update so my first task was to analyze the backlink profile and social media efforts to identify and remedy violations. I was able to find backlinking patterns that were in violation of the new Penguin guidelines and immediately changed the way we built links while slowly removing links that did not meet the guidelines. (e.g. footer, no links pages, low quality directories etc.) At a volatile time when even FullSail, one of NYFA’s top competitors was getting hammered, we were able to stop the bleeding and gain our rankings back by replacing the bad links with high quality links and citations we earned through 100% Google friendly SEO practices.
As part of the recovery process, I setup a PR and media contact campaign that included publications on CBS.com, NBC.com, Morningstar.com, TMZ.com, NYCPPnews.com, IFTN.ie, and many more.
Moving on, I then overhauled our outreach process; Instead of picking the low hanging fruit that hurt the site before, I reached out to top industry blogs and organizations to work on sponsorships and content collaboration projects that resulted in high quality, natural link building. This required content creation and management but also relationship building with top names like PCgamer, Behance, Film School (indie rock band), Rolling Stone Magazine, Photographyblog.com, Zap2it.com, Manhattan Film Festival and many more.
My next order of business was the on-page attributes, bringing the 15 year old website up-to-date using modern standards. This required a complete overhaul of the website and all 9,000+ of it’s pages. With the use of CMS, I implemented a hierarchical site structure to improve indexing and crawlability by over 45%. In addition, I created a multi-user platform from WPMU that allowed students, alumni and administration the ability to create sites and blogs to upload and showcase their work with the objective to create of tens of thousands of pages with optimized Panda-friendly content to expand our reach, keywords, social signals and overall exposure for the school and our 6000+ students.
The Lead Tree, LLC
2003 – Current
Founder, Webmaster & SEO
Development
- Maintain an outsourcing facility in Manila, Philippines
- Recruited, trained and managed highly successful web development team of graphic web designers, programmers and search engine optimizers
- Represented the company at various community and business meetings
- Sat in on policy-making committees
- Lead all web development activities, departments and personnel involved in marketing for the company
- Developed and coordinated sales cycle and methodology based on website analytics and statistical research to increase conversion ratios
- Analyzed sales statistics to determine business growth potential as well as statistical research involving SEO consulting and direct marketing strategies
Management
- Developed and designed proprietary lead management software that manages all incoming leads from the call center, website and other sources, as well as, tracked them through the closing process
- Oversaw all hiring, training and dismissal of personnel involved in web development and marketing
- Established performance based incentives to consistently meet corporately prescribed goals designed to meet employees credentials
Marketing
- Developed SEO techniques not being used in main stream internet. Including ranking The Lead Tree on the first page of Google and Yahoo search engines in highly competitive fields, mortgage and insurance lead generation; Including 1st page ranking amongst other renowned SEO consulting professionals.
- Sought out and targeted new customers and new sales opportunities, initiated action plan to approach and secure new business for the company through the internet
- Reached revenues of $60,000 a month plus with 5 man SEO team
- Grew traffic that provided work for 5 call centers out of India, The Philippines and the US consisting of 200 agents
- Successfully developed and ran marketing campaigns for Dish Satellite through Elephant Marketing Group Inc.
Highlights:
- International travel to consult BPO companies on SEO consulting techniques throughout India and South East Asia
- Designed proprietary CRM software, currently in use by over 750 mortgage and insurance companies
- Developed sales training program and ongoing sales development programs that are being used in other call centers in the Philippines and India
- Speak fluent Tagalog. Segouro mabilis ako matuto kasi.
- 11 years inside/outside sales experience, 4 years business development
Case Study: II
Happy Feet, LLC
Orlando, Florida
2007
Conducted 6 month SEO consulting campaign resulting in 1st page placement in Google, Yahoo and MSN.
- Redesigned website to meet W3c standards
- Up to 15 researched keyword phrases optimized for high search engine rankings
- META-content optimization
- 9 Additional WebPages optimized
- Setup Google Analytics
- Built Relevant .php blog
- Standing competitor analysis
- Manual submission to top search engines and directory
- Automated submission to over 100+ search engines
- Google Sitemap XML file
- Robots.txt file
- Optimized link campaign with relevant keywords
“I was very pleased with Zachary’s SEO consulting. He went above and beyond the contract by making sure we met W3C standards and even got us ranked on the first page of Google for 3 very motivating keyword phrases. The campaign has already more than paid for itself and has saved us tons on cost-per-click! ” Bryan Thomas-
Case Study: III
Techs4Success Inc.
Pampanga, Philippines
2008
SEO Consulting, web development and design. Restructured and maintained existing web projects. Developed working relationships with departmental heads that increased communications with web development team. Implemented new multimedia technologies and integrated into current and planned projects. Use of scripting languages, such as: PHP, JavaScript, HTML, XML, and software specific scripting languages.
- Assembled 7 person SEO and web development team
- Lead interactive lectures devoted to SEO consulting, training web development staff
- Participated in boardroom discussions with company executives
- Redesigned website to increase link structure crawl ability meet W3c standards
- Up to 15 researched keyword phrases optimized for high search engine rankings
- META-content optimization
- Web copy writing of existing/new homepage content with researched keyword phrases
“My SEO team was able learn more in one week from Zachary’s SEO consulting than they did in the previous 3 months of working. Since his visit to our Philippines facility in July of 2008, our traffic has increased over 100% due to the SEO techniques he shared with us and the errors he corrected on our website. We really enjoyed his visit, his demeanor was positive and his group sessions were energizing and fun!” –Tom Green, CEO
Case Study: IV
SEO Consulting
MackTacktics.com
Las Vegas, Nevada
2008- 2009
I met the customer when he attended one of my SEO consulting classes in late 2008. Since then the site has seen over 300% increase in traffic as well as an increase in conversion ratios. Macktacktics can now be found on the first page for how to pick up girls and several hundred other highly competitive keywords. After attending my SEO courses, I then engaged on a consulting basis over the following few months. Right away we were able to address several on-page weaknesses that rendered immediate results. In the following months we implemented new on-page elements to expand content, crawl-ability and relevance targeting long tail keywords. The next step was to address the off-page elements with social media, link building, social bookmarking and content distribution. My relationship with Macktactics founder has been an increasingly enlightening experience that has enhanced both of our SEO credentials.
- Lead interactive lectures devoted to SEO consulting web development staff
- Up to 150 researched keyword phrases optimized for high search engine rankings
- Web copy writing and distribution
- META-content optimization
- 9 Additional WebPages optimized
- Setup Google Analytics
- Built Relevant .php blog
- Standing competitor analysis
- Manual submission to top search engines and directory
- Automated submission to over 100+ search engines
- Google Sitemap XML file
- Robots.txt file
Case Study V
Part-time Campaign (side project)
www.WebCrosswords.com
2009
Development & SEO
I conducted a one month campaign to redesign the whole site using a PHP based CMS. In doing so I was able to use custom SEO tools to optimize the way the site generates URLs, manages content and connects with social media platforms. In addition, I implemented siloing attributes that allow Google to better index pages accordingly. All this combined with aggressive link building, SEM and SMO techniques I was able to increase the traffic by 102% and double the revenues.
- Up to 150 researched keyword phrases optimized for high search engine rankings
- Web copy writing and distribution
- META-content optimization
- 9 Additional WebPages optimized
- Setup Google Analytics
- Built Relevant .php blog
- Standing competitor analysis
- Manual submission to top search engines and directory
- Automated submission to over 100+ search engines
- Google Sitemap XML file
- Robots.txt file
Case Study VI
Bored.com
New York, New York
2010- 2011
SEO Outsourcing
After accepting the challenge to optimize Bored.com I was sent to Romania to start building the “Dream Team” of SEO outsourcing. After intensive training and strict monitoring we started using techniques ranging from traditional link building, blogging, forum management, social media and content distribution. This along with on-page tweaks to code and HTML elements we were able to see a 39% increase in traffic within the first two months.
- Suggested on-page tweaks to meet W3c standards
- Up to 150 researched keyword phrases optimized for high search engine rankings
- META-content optimization
- Additional WebPages optimized
- Setup Google Analytics
- Built Relevant .php blogs
- Standing competitor analysis
- Manual submission to top search engines and directory
- Google Sitemap XML file
- Robots.txt file
- Aggressive link building campaign for top tier keywords
Case Study VII
FreePorn.com
2010- 2011
SEO Outsourcing
As this is my first time optimizing an adult website, I was hesitant to accept the project due to the stigma associated with the industry. The reason I accepted was simply because porn SEO is simply one of the most competitive search engine markets online and I could have the chance to work on one of the most heavily trafficked site in the world! Moving into this brave new sector dramatically enhanced my search engine optimization credentials. Within the first two months I assembled, trained and led a team of 10 SEO agents based in Bucharest, Romania. This resulted in an increase of search engine traffic by 56% within the first 3 months and landed us on the first page of Google for a whole slew of competitive keywords.
- SEO Outsourcing
- Modifications to the CMS admin interface
- On-page tweaks to meet W3c standards
- Up to 150 researched keyword phrases optimized for high search engine rankings
- META-content optimization
- Additional WebPages optimized
- Setup Google Analytics
- Built hundreds of Relevant .php blogs managed from 1 central location
- Standing competitor analysis
- Manual submission to top search engines and directory
- Google Sitemap XML file
- Robots.txt file
- Web2.0 account creation and management
- Social media optimization
- Aggressive but manual link building campaign for top tier keywords
- Scrapebox, Xrumer, SEnuke, VPN servers and much more fun stuff that you can’t get away with anymore.
Case Study VIII
AdultSearch.com
2011- Current
SEO Director
I started by completely reconstructing the site to increase crawlability and indexing by more than 1/3rd along with the implementation of clean code, microdata and API integration. Next, I recruited, trained and managed a team of 25 link builders, bloggers, social media agents, video optimizers and more. In one of my most successful and evolved strategies to date, I got our site ranked for almost every major city in the US and Canada for our top keywords. Within 1 year we went from page 100 in Google to being the #2 escort website in the world. We spent just over $30k per month on SEO but grossed well over 6 figures each month.
Code used:
- HTML
- PHP
- CSS
- microdata
- JavaScript (Analytics only)
Framework:
- codeignighter
- WordPress
- WPMU
SEO Tasks:
- content creation, management and syndication
- copywriting, panda-friendly articles
- Blogging and blog outreach
- link building & buying
- social media management Twitter, Reddit, Facebook, Tumblr etc.
- site networking across multiple C-class IPs
- Press releases and PR stunts
- Web 2.0, commenting, forums, q&a sites, bookmarking etc.